Tech Skills
Digital Marketing & Growth
SEO, social media, email marketing, paid ads, analytics and growth strategies
Skills in this topic
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Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
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![Google Ads Tutorial for Beginners [Updated for 2025]](https://i.ytimg.com/vi/16-dF2p0kKo/hqdefault.jpg)
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