Introduction to Email Marketing

In this course, you will explore what email marketing is, how it works, and why it’s useful. You’ll also learn the importance of email marketing to meet business goals. Then, you’ll use the PESTLE and SWOT frameworks to set SMART email marketing goals. You’ll also learn best practices in email marketing and how to apply them. By the end of this course, you will be able to: - Understand how email marketing fits into a digital marketing strategy. - Apply SMART, SWOT and PESTLE frameworks to set email marketing goals. - Employ SMART and PESTLE audits to build an email marketing strategy. - Describe email marketing best practices.