Tech Skills

Copywriting & Content Strategy

Write copy that converts — sales pages, email sequences, ads, scripts and more

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Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
Are You Actually Empathetic? How to Avoid Empathy Hijacking and Manipulation with Maria Ross
Copywriting & Content Strategy ⚡ AI Lesson
Are You Actually Empathetic? How to Avoid Empathy Hijacking and Manipulation with Maria Ross
The Futur Beginner 1y ago
Grow your AI agency: How to get new customers | Voiceflow Workshop Event
Copywriting & Content Strategy
Grow your AI agency: How to get new customers | Voiceflow Workshop Event
Voiceflow Intermediate 1y ago
How to Use AI for High-Converting Direct Response Copywriting | Lesson 2
2:56
Copywriting & Content Strategy ⚡ AI Lesson
How to Use AI for High-Converting Direct Response Copywriting | Lesson 2
Secondary Skills Beginner 1y ago
The SECRET ingredient for better storytelling
2:08
Copywriting & Content Strategy ⚡ AI Lesson
The SECRET ingredient for better storytelling
Vinh Giang Beginner 1y ago
AI Dev 25 | Andrew Ng: Opening Keynote
Copywriting & Content Strategy
AI Dev 25 | Andrew Ng: Opening Keynote
DeepLearningAI Intermediate 1y ago
The Key To Any Powerful Story
Copywriting & Content Strategy
The Key To Any Powerful Story
Mindvalley Coach Beginner 1y ago
New ChatGPT = RIP DESIGNERS - BIP486
Copywriting & Content Strategy
New ChatGPT = RIP DESIGNERS - BIP486
Jacky Chou from Indexsy Beginner 1y ago
Future Jaw-Dropping Mobility Innovations That Will Make Your 2025 Commute Unrecognizable
Copywriting & Content Strategy
Future Jaw-Dropping Mobility Innovations That Will Make Your 2025 Commute Unrecognizable
StartUs Insights Beginner 1y ago
Biggest Marketing Tips For 2025
Copywriting & Content Strategy
Biggest Marketing Tips For 2025
Alex Cattoni Beginner 1y ago
RevOps: "No problem. I'll just hook up all the integrations through Zapier."
Copywriting & Content Strategy
RevOps: "No problem. I'll just hook up all the integrations through Zapier."
Zapier Beginner 1y ago
LinkedIn Content Strategy: How to Grow on LinkedIn FAST in 2026 (Step-by-Step Guide)
9:57
Copywriting & Content Strategy ⚡ AI Lesson
LinkedIn Content Strategy: How to Grow on LinkedIn FAST in 2026 (Step-by-Step Guide)
Cindy Dodd Intermediate 1y ago
I Copied Politician's Trades For a Month
Copywriting & Content Strategy
I Copied Politician's Trades For a Month
TradingLab Intermediate 1y ago
Are you struggling to make sales? Watch this!
Copywriting & Content Strategy
Are you struggling to make sales? Watch this!
Learn With Shopify Beginner 1y ago
What Successful Personal Brands Do Differently
Copywriting & Content Strategy ⚡ AI Lesson
What Successful Personal Brands Do Differently
The Futur Intermediate 1y ago
POV: Taking a PJ to Miami for a private party
Copywriting & Content Strategy
POV: Taking a PJ to Miami for a private party
Cardinal Mason Intermediate 1y ago
"Mi Bestia" at Sitges Film Festival 2024 | Exclusive Insights
Copywriting & Content Strategy
"Mi Bestia" at Sitges Film Festival 2024 | Exclusive Insights
TransPerfect Intermediate 1y ago
Millionaire week in the life in Tulum
Copywriting & Content Strategy
Millionaire week in the life in Tulum
Cardinal Mason Beginner 1y ago
Watch Me Go From Blank Page To $3,000 Emails (Copywriting Tutorial For Beginners)
28:22
Copywriting & Content Strategy ⚡ AI Lesson
Watch Me Go From Blank Page To $3,000 Emails (Copywriting Tutorial For Beginners)
Tyson 4D Beginner 1y ago
Planning content? Use this chart!
Copywriting & Content Strategy
Planning content? Use this chart!
Your Friend Dom Intermediate 1y ago
TransPerfect Media's Sitges Film Festival 2024 Experience
Copywriting & Content Strategy
TransPerfect Media's Sitges Film Festival 2024 Experience
TransPerfect Advanced 1y ago
TikTok Ad Hook You Need 🚀
Copywriting & Content Strategy
TikTok Ad Hook You Need 🚀
Chase Chappell Intermediate 1y ago
Subvention crisis: SC asks CBI, SIT to probe builder-bank nexus
Copywriting & Content Strategy
Subvention crisis: SC asks CBI, SIT to probe builder-bank nexus
Urban Insights by Jayashree Kurup Beginner 1y ago
Social Cheatcodes To Grow Your Email List + Your Following FAST
Copywriting & Content Strategy
Social Cheatcodes To Grow Your Email List + Your Following FAST
Alex Cattoni Beginner 1y ago
How To Switch From Business To Creator Account on TikTok
Copywriting & Content Strategy
How To Switch From Business To Creator Account on TikTok
Internet Bob Beginner 1y ago
New AI Can Use Dark Psychology Techniques To Sell Anything
Copywriting & Content Strategy
New AI Can Use Dark Psychology Techniques To Sell Anything
Frank Kern Beginner 1y ago
How to Grow On Instagram in 2025? My 30K Follower Growth Strategy Blueprint is HERE!!
19:39
Copywriting & Content Strategy ⚡ AI Lesson
How to Grow On Instagram in 2025? My 30K Follower Growth Strategy Blueprint is HERE!!
AMBER SHARNIECE Beginner 1y ago
No. 1 Communication Expert: This Speaking Mistake Makes People Dislike You! Vinh Giang
Copywriting & Content Strategy
No. 1 Communication Expert: This Speaking Mistake Makes People Dislike You! Vinh Giang
The Diary Of A CEO Beginner 1y ago
The Power of Waking Up Between 3 AM and 5 AM - Jim Rohn Motivation
Copywriting & Content Strategy
The Power of Waking Up Between 3 AM and 5 AM - Jim Rohn Motivation
Jim Fan Academy Intermediate 1y ago
New AI Writes Copy That Actually Sells
Copywriting & Content Strategy
New AI Writes Copy That Actually Sells
Frank Kern Intermediate 1y ago
How to Become A Skilled Copywriter In 30 Days ($10k/Month Routine)
Copywriting & Content Strategy
How to Become A Skilled Copywriter In 30 Days ($10k/Month Routine)
KJ Rainey Intermediate 1y ago
Is AI replacing FREELANCERS?
Copywriting & Content Strategy
Is AI replacing FREELANCERS?
Learning AI creator Beginner 1y ago
The Shift in Legal Marketing Strategies Over Time
Copywriting & Content Strategy
The Shift in Legal Marketing Strategies Over Time
Renegade | Great Legal Marketing Intermediate 1y ago
How To Write Facebook Ad Copy Like An Expert
7:35
Copywriting & Content Strategy ⚡ AI Lesson
How To Write Facebook Ad Copy Like An Expert
Jon Benson | Sales Copy Secrets Intermediate 1y ago
Use These Storytelling Tips to Sell Without Feeling Pushy
14:59
Copywriting & Content Strategy ⚡ AI Lesson
Use These Storytelling Tips to Sell Without Feeling Pushy
Ashley Renders Intermediate 1y ago
B2B Lead Generation School: From First Keyword to Final Conversion
Copywriting & Content Strategy
B2B Lead Generation School: From First Keyword to Final Conversion
Orbit Media Studios Beginner 1y ago
Conquer Content Fear! Easy Content Ideas for Beginners
Copywriting & Content Strategy
Conquer Content Fear! Easy Content Ideas for Beginners
Your Friend Dom Beginner 1y ago
Wake Up & Work Hard: The Secret to Unstoppable Success - Jim Rohn Motivation
Copywriting & Content Strategy
Wake Up & Work Hard: The Secret to Unstoppable Success - Jim Rohn Motivation
Jim Fan Academy Beginner 1y ago
The BEST Way To Learn Copywriting As A Beginner...
0:34
Copywriting & Content Strategy ⚡ AI Lesson
The BEST Way To Learn Copywriting As A Beginner...
Alicia Joseph Beginner 1y ago
How to Humanize Your Brand Voice (Even if You Use AI)
Copywriting & Content Strategy ⚡ AI Lesson
How to Humanize Your Brand Voice (Even if You Use AI)
Ashlyn Writes Beginner 1y ago
The future with AI Agents #zapier #automation
Copywriting & Content Strategy ⚡ AI Lesson
The future with AI Agents #zapier #automation
codebasics Intermediate 1y ago
What would it take for bird flu to become a pandemic? #shorts #birdflu #pandemic  #publichealth
Copywriting & Content Strategy ⚡ AI Lesson
What would it take for bird flu to become a pandemic? #shorts #birdflu #pandemic #publichealth
Vox Intermediate 1y ago
Why Your YouTube Channel Isn't Growing (According to MrBeast)
Copywriting & Content Strategy ⚡ AI Lesson
Why Your YouTube Channel Isn't Growing (According to MrBeast)
The Futur Intermediate 1y ago
Inside A $100m Content Machine: How Top Entrepreneurs Build Million-Dollar Personal Brands w/ Caleb
Copywriting & Content Strategy ⚡ AI Lesson
Inside A $100m Content Machine: How Top Entrepreneurs Build Million-Dollar Personal Brands w/ Caleb
The Futur Beginner 1y ago
New AI Tool DESTROYS Professional Copywriters
Copywriting & Content Strategy
New AI Tool DESTROYS Professional Copywriters
Frank Kern Intermediate 1y ago
How To Appear More Professional On Client Calls (Office Tour and Zoom Tips!)
Copywriting & Content Strategy
How To Appear More Professional On Client Calls (Office Tour and Zoom Tips!)
Alex Cattoni Beginner 1y ago
Secure your future with Content Creation
Copywriting & Content Strategy
Secure your future with Content Creation
Your Friend Dom Intermediate 1y ago
In this video, I’m critiquing some Galentine’s Day copy 💕
Copywriting & Content Strategy
In this video, I’m critiquing some Galentine’s Day copy 💕
Alex Cattoni Intermediate 1y ago
Headline Writing Exercise: Watch Me Critique 7 Ads LIVE!
Copywriting & Content Strategy ⚡ AI Lesson
Headline Writing Exercise: Watch Me Critique 7 Ads LIVE!
Alex Cattoni Beginner 1y ago
📚 Continue on Coursera External links · Free to audit
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Build Dynamic Forum & Blog Websites Using VBScript
📚 External: Coursera ↗
Self-paced
Build Dynamic Forum & Blog Websites Using VBScript
Opens on Coursera ↗
AI-Enhanced Copywriting: SurferSEO, Upword and Anyword
📚 External: Coursera ↗
Self-paced
AI-Enhanced Copywriting: SurferSEO, Upword and Anyword
Opens on Coursera ↗
Digital Networking Tools for Career Success
📚 External: Coursera ↗
Self-paced
Digital Networking Tools for Career Success
Opens on Coursera ↗
CorelDRAW for Beginners
📚 External: Coursera ↗
Self-paced
CorelDRAW for Beginners
Opens on Coursera ↗
English for Common Interactions in the Workplace: Basic Level
📚 External: Coursera ↗
Self-paced
English for Common Interactions in the Workplace: Basic Level
Opens on Coursera ↗
Job Demand, Essential Technical Skills, & Dementia Care
📚 External: Coursera ↗
Self-paced
Job Demand, Essential Technical Skills, & Dementia Care
Opens on Coursera ↗