B2B Lead Generation School: From First Keyword to Final Conversion

Yes, it’s 100% possible to build a lead gen machine without advertising. It starts with that first moment when your ideal prospect realizes they need help. They’re ready to start looking. This is the “zero moment of truth.” How to attract them, build their trust and gently guide them to that final thank you page. Our goal is to attract a steady stream of qualified visitors who need our help. Our goal is marketing qualified leads everyday. After attending this session, you’ll know how to: How to align keyphrases (and search intent) with key pages A breakdown of page layouts and UX elements How to use AI to identify gaps in conversion copywriting How (and where) to add supportive evidence that builds trust with visitors This session walks through a framework for building high-ranking, high-converting pages. It is based on 1000+ website redesigns. There are a hundred little factors in lead generation. But some are far more important than others. You will have new perspectives and actionable takeaways for a stronger funnel.