How To Do Blogger Outreach For Link Building: Tips From The Experts

Key Takeaways

let's face it blogger outreach for link building can be time consuming laborious and often painful when you're trying to do it at scale you're going to be throwing all that negativity away because in this video i take you through a complete strategy for blogger outreach including exactly how to find vloggers within your niche and how to approach them to generate results blogger outreach is the process of contacting relevant bloggers and journalists via personalized emails to put your content ideas in front of them this could be a product or service something that's related to them they may then choose to work with you and you could get a link back to your website you've probably heard some nightmare stories about blogger outreach gone wrong if you've ever tried it you may have felt like a jerk or maybe you've even received a rubbish templated email from another blogger and thought that they were a jerk but it doesn't have to be that way if you have a product or service that bloggers will love there's no reason why it has to be a horrible complicated process if you choose the right bloggers blogger outreach can easily form a valuable part of your link building strategy in this video i'm going to tell you exactly how to do that if you think your product or service is too niche for blogger outreach think again there are over 600 million blogs in the world in the us alone there are over 31 million active bloggers posting at least once per month whatever industry you're in there will be some sort of blog that would be relevant to you but outreaching to those bloggers can be time consuming and often a logistical nightmare when you're trying to do it at scale which is why our blogger outreach service is so popular some seos create content first their outreach to bloggers with the intention of them publishing that particular piece to gain a backlink but if you think about that for a second you're kind of putting all your eggs into one basket writing personalized content for a blog that may or may not publish that content you've labored over meaning you may or may not get a bat link others may take the route of building a relationship with the blogger first discussing the great content that you already have and working out ways to collaborate on future projects with that in mind there are two approaches you can take to carry out blogger outreach the spaghetti approach and the strategy approach you've probably heard of the phrase throw a bunch of spaghetti against the wall and see if anything sticks in this context it means creating a list of targets within a broad niche and sending a generic email template on mass this is the spaghetti approach now on the other end of the spectrum we have the strategy approach which is when you choose a few bloggers very carefully due to their quality and relevancy and send them personalized emails the latter being the most effective so how do you find these bloggers in the first place i'm going to share three of the most popular but before i do make sure to subscribe to our channel for more detailed guides to all things seo and digital marketing there are a number of ways to find bloggers relevant to your niche the easiest way to search for bloggers is simply to search your niche in google make sure to check the blogs themselves for relevancy but if they're ranking highly for your particular niche then they clearly have authority in the subject the more specific you can make the searches the better this will make the second step of deciding which bloggers to contact much more efficient and less time consuming ahrefs is a great paid tool that is known within the industry for its keyword research tools but it can be used to delve deep and find potential bloggers for you to outreach to firstly you could plug a competitor's url into the site explorer and check out the backlinks they have from bloggers we can see here that there are three blogs that we could pop on our list this also gives us insight into which blog posts in particular we could get a backlink from so definitely a great resource to bear in mind when writing our personalized outreach email which we'll get onto later in the video you could also use the content explorer to find relevant blog posts and the blogs that publish them if we use an example of the best children's choice 2022 we'll get the option to search for these keywords in the title content or url when we scroll down we'll see loads of content pieces related to our niche the blogs that have published them and plenty of data on the page traffic and domain authority which again will help when we're narrowing down which bloggers will outreach to another way to find potential bloggers is by using blog directories there are a number of blog search engines and blog directories where bloggers can add their website examples include block loving blogarama and blogging fusion to name a few you can even just search blog directory in google and you'll find plenty there add your niche into the search to find the directories that are most relevant to you blog directories allow you to find blogs easily within categories and subcategories in just a few clicks it's then a case of extracting them and filtering them out to match your quality metrics the benefits of working with blog directories is that the bloggers have submitted their websites to these directories because they're interested in working on collaborations so the intent is already there next you should consider using social media channels to find bloggers such as facebook instagram and twitter social channels in particular can help you tap into really niche categories and you can create a really detailed and relevant blogger target list you simply use hashtags to find relevant bloggers for example if you're a toy retailer who sold various colorful slime and you wanted to find bloggers that are interested in redslime you can simply search this hashtag in instagram and scroll through the content to find bloggers in facebook it's all about finding blogger groups joining them and connecting with relevant bloggers they can be found by searching the topic of your own content and blog a lot of quite specific rules but many are created to build these personal connections so it's definitely worth researching using social media can be a much more personal approach but bear in mind if the bloggers you choose to contact have a large following they probably have a lot of message requests so you'll need to make your message interesting enough to stand out the next way to find relevant bloggers is to use the blog comments section lots of bloggers especially those who partake in vlogging communities tend to comment on each other's blogs not only do they love to share discuss and comment on other blogs but they also do this to build their own audience and traffic this is great news for you because not only does it tell you that a blog is active but it also allows you to find and connect with other like-minded bloggers in the same industry next time you come across an active blog take a look at their blog comments and just see how many other opportunities you find when we're doing outreach we often find that we need to save long lists of links from blog directory categories this chrome extension called clipper has saved us lots of time you can drag a selection around the links you want to clip and you'll get it in a csv you can create a spreadsheet to collate all your targets from various sources ready to outreach you could use excel if you have access to it or you can use google sheets within the google drive for free here are some headings we suggest you start with to get organized name websites contact details which we'll fill out shortly social media followers seo authority main content piece average comments and leave a section for additional notes each of these fields will enable you to filter through a long list of bloggers based on the aspects that matter the most to you depending on the type of product service or content you're building backlinks to now that you've found a list of relevant bloggers let's look at the best way to contact them you'll need to start by finding the best contact email address to find their contact details manually simply check their contacts and about pages on the blog there may be a contact form or a full email address if this fails take a closer look at their social media channels as they often have contact details in bios or profile descriptions not all bloggers like to publicise their contact information though because it's prone to spam so for those that have hidden contact details or multi-author websites you can use a tool like hunter io which has a really handy email finder tool for you to add the name and company details of the person you'd like to contact you have two options when it comes to contacting bloggers the first is the good old-fashioned manual way you can simply use the spreadsheet you created combining your list of contacts and manually email each one of course this can be very time consuming but there are some tools that can help you automate the process both pitchbox and mailshake are good for scaling outreach and include tools that help to streamline link prospecting outreach and follow-up as well as providing detailed reports with practical insights but before you go ahead and send an unsolicited email to any blogger you need to consider how you'll personalize it the tools i just mentioned have some personalization options built into the automations but how do you know which you should be using and how it's probably the most vital part of the process if you want to increase the possibility of the blogger actually linking to you bloggers receive lots of emails from people pitching their content or wanting backlinks to their products or services your email will have to stand out from the crowd to earn a response so what do you do say we wanted to reach out to samo at ahrefs to discuss a collaboration our email would look something like this first you need to create a subject line the goal of the subject line is to get them to open the email while still accurately describing the purpose of the email you also want to evoke curiosity something positive and personal can work here such as i'm a big fan of your blog you need to make sure you use the blogger or influencer's name in the email this is the easiest way to make the email feel more personal introduce yourself and show that you're interested in their current work and content tell them how they can benefit from sharing your link but be respectful and acknowledge that your content might not be the right fit for them that's okay as it may open a door for a relationship in the future if now isn't the right time the purpose of the first email is to start a conversation so don't end it with a cold hard pitch maybe ask the contact questions such as what are your thoughts on this or would you be interested in collaborating don't forget to proofread your email grammatical errors are a huge red flag particularly if you're trying to contact a writer if you haven't had a response within a couple of days create a follow-up email these are almost as important as the initial outreach email because it's an opportunity to show the blogger that you're genuinely interested in forming a relationship we genuinely do watch ahrefs youtube channel and read their blog content so forming a relationship with their team may come more naturally as a result it's also great to maintain a relationship with the bloggers you've outreached to for future opportunities blogger outreach for link building is all about targeting and reaching out to the most relevant bloggers by personalized emails to generate a backlink click the screen now if you'd like to know more about the other types of backlinks that can significantly help to boost your seo [Music]