What is Blogger Outreach? And How Does A Blogger Outreach Service Work?

Key Takeaways

if you know anything about search engine optimization and link building then you'll have heard of blogger outreach it's a great way to build authority and increase rankings many of the top marketing agencies outsource blogger outreach to save on resources and increase scalability in this video i'm going to talk you through why blog outreach is a beneficial link building tactic how we conduct blog outreach for our clients and how you can use it within your seo strategy hey it's emily here from fat joe where we provide productized seo and content marketing services designed for agencies and marketing teams what is a blogger outreach service blogger outreach services are designed to obtain links and mentions to a website from a blogger the idea of blogger outreach is to secure these mentions as editorial links from within the flow of an impartial non-promotional blog post placement search engines use these links and mentions as a signal of authority which in turn will help a website to rank in the search results how does blogger outreach work the methodology of a blogger outreach service is very similar to a guest post or guest blogging service as it's sometimes known as however the final link mentioned gained through a blogger outreach service is considered to appear far more natural the reason for this is that the idea of a guest post is to contribute to a blog as a guest author which means that the link mention is likely to reside within the author bio with blogger outreach the idea is to reach out to relevant and active bloggers and collaborate on a content piece which only includes an editorial link mention that means no author boxes how can blogger outreach help my clients seo the main benefit of blogger outreach is that you're getting backlinks from relevant websites the links placed using a blog outreach service will be done so in a way that provides value to the target audience increases brand awareness and drives more exposure to the linked content not only that but backlinks are a huge google ranking factor google sees each backlink as a vote of confidence for your site by building backlinks from other relevant and authoritative websites you're borrowing some of the trust that these websites have already built and in doing so you're improving the authority of the linked website in the eyes of google this is vital if you want that website to rank well in the search results google confirms this for themselves by stating that if other prominent websites on the subject linked to the page it's a good sign that the information is of high quality however building backlinks can be quite a time-consuming process and involves more than simply reaching out to a blogger and asking them to link to you this is why many choose to outsource their blog outreach to agencies with more experience existing relationships with bloggers and are built to scale their services for their clients how we conduct blog outreach for our clients we start the process of blog outreach by reaching out to bloggers and assessing the suitable opportunities available to us the client will have provided the anchor text the target urls and have decided on the content length for the placements clients also have the freedom to choose the da which is the domain authority for each placement next we send the brief to our copywriting team and it's their job to craft the perfect blog post the content relates to both the blog owner's audience and includes a natural in-content editorial style link mention to yours or your client's website unlike guest blogging services the content will appear to have been written by the website owner for a more natural result this is because each piece will be completely non-promotional educational and impartial the links and mentions exist naturally within the flow of the blog post content along with a couple of other useful non-competing links to further solidify the natural aspect of the content at fat joe every blogger outreach placement is visible to the client as it's secured accessible live from within the dashboard we also include a snapshot of the authority metric from moz on the day that we secured your placement this metric along with the placement url and your order information is all included in an unbranded csv report which is accessible for downloading at any time how to incorporate blogger outreach within your strategy blogger outreach is a link building strategy that you can use regularly focusing on this as a main source of backlinks provides the opportunity to get new links to a client's website or to a new content piece which mimics natural viral distribution as with any form of link building blog outreach can really boost yours or your clients google rankings drop any questions you have about blogger outreach in the comments and if you'd like to know more about our service i've included the links to our website in the description below we publish new videos every wednesday on seo and digital 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