What is Google Shopping & How Does it Work?

Key Takeaways

so what is google shopping and how does it work google shopping is now a free platform offered by google that allows users to search for compare and shop for physical products in its database in april 2020 google announced free google shopping results which will allow anyone with a website or online retail business to place products on the company's shopping platform for free initially called frugal a take on google services it was a service that would allow users to type in the name of a product and see a bunch of links to related websites over time it evolved into a competitor to ebay and amazon with easier access to its databases later became an extension to adwords a paid advertising e-commerce service as the coronavirus pandemic changed the way people buy online google reintroduced effectively what is known as frugal as free google shopping from the facts we know currently 85.3 percent of google's paid clicks are generated on adwords and google shopping shopping ads in the us drive 76.4 of retail search spending google shopping ads in the uk amounts to 82 percent of retail spending how does it work there are thousands of e-commerce stores out there but the average consumer doesn't know about them even major brands like etsy remain unknown in some quarters google shopping therefore is a way for companies with great products to gain visibility and the recent changes allow you to list your entire inventory for free the differences are how your listings appear now paid ads will appear at the top and the bottom of the page as they do for a regular search with unpaid organic results showing up in the middle the pricing is similar to google's pay-per-click structure how does google shopping work uploading free products will be similar to uploading paid promotions the google merchant center will now include an option for free product data alongside paid campaigns these will then appear in results just like paid ads why use google shopping google shopping is a powerful platform that serves your business in multiple ways some of which are higher search volume better traffic targeting and more clicks getting traffic to your site is key and by using google shopping and google search engines you can reach the 90 billion search inquiries and reach 35 percent of online shoppers already using google services the targeting is more precise to potential customers and by using google seo you can ensure your products are reaching the right people google search pay-per-click links typically attract around 20 percent of the total volume of traffic this is found to be the highest on the platform combine all three of these higher search volume better traffic targeting and more clicks you have the perfect trifecta for maximizing your google presence for more information on how to set up google shopping visit us at fatjoe.com forward slash google dash shopping you