How To Do A Competitor Backlink Analysis Using Free & Paid Tools (A Step By Step Guide)

- Analysing the backlinks to your competitor’s websites or webpages can uncover actionable link building opportunities for your own website. This video is a really practical guide where I show you how to use a variety of free and paid tools to do a basic backlink analysis on your competitors’ websites. 📚 RESOURCES What Are Backlinks? How To Get Them In 2022 ► https://youtu.be/wf0PLFc3UxE How To Do Blogger Outreach For Link Building: Tips From The Experts ► https://youtu.be/wRTrBhP9rT4 👆COMPETITOR BACKLINKS ANALYSIS Backlinks are a major Google ranking factor so understanding what your competitors are doing can be the key to a successful SEO strategy. // Who Are Your Competitors? The first thing we need to consider is who our competitors are in the context of link building. Let’s start by looking at what the search results look like for the target search term You probably have a list of competitors to hand, but unless they’re ranking for the search terms that you want to rank for, they’re not going to be of much use to us. // Data Collection Now that we have our competitors, we need to collect the backlink data to analyse. There are a lot of tools you can use for this analysis, each providing different metrics, so I’m going to take you through a variety of options so you can choose the platform you prefer. In this video we show you how to use the following tools for competitor backlink analysis: - SERPstat - Moz - SEMRush - SEOquake - Ahrefs // Analysis Now that you’ve researched your competitor’s backlinks you can collate the data and create filters to analyse the data. Considering the questions that are specific to your strategy will inform your next steps Once you have an idea of what your competitors are doing to rank at the top of Google for your target search terms, the next step is to consider how you’ll reach out to these target domains to establish a relationship. Find out how to do this here: https://youtu.be/wRTrBhP9rT4 ⏰ TIMES