How to create content for passive income blogs

Key Takeaways

hey everybody I'm Jim this is Ricky and we've been talking about niche sites a lot on YouTube and a lot of you guys have asked what we do for our content making process I guess the thing I want to get uh get across about making content is too many people approach their niche sites like a machine and you know there is a process to be learned and you can repeat them and and build lots of them but if you approach your very first niche site like a machine you're just churning out content it generally tends to be really low-quality and so we have found on every niche site we've built that we need to do at least some of the writing because we care about that site succeeding more than any other writer we can hire and so I I really do firmly believe that you're gonna have a better success rate if you're at least doing some of the writing somebody who really cares about that site CC yeah a lot of people ask can i outsource my writing and the answer is yes you can outsource a percentage of it you could outsource all of it but it's like Jim said nobody's gonna care as much about your site as you if you want if you want to come across as genuine in your website which I want you to come across as genuine rather than just having a bunch of product reviews which again we also don't want you to just do that so if you want to come across that way you need to write a bunch of your content yourself if you if you hire a copywriter to help kind of fill in and you've kind of outlined the article put in your own photos and some things like that that's that's probably okay and and this is exactly why if you hire somebody else to write reviews of hosting companies well let's look we go to hosting advice.com 2017 s best hosting services 100% real news so when you go to this website do you is this 100% real no it looks like a bunch of advertisement it does and I bet they have not used 90% of these they don't know you know they're they have reviews from users but I'd bet the majority of them are actually written by Bob who wrote as Sally Annette Alexandrian cetera hey you can't if you want success and you want people to buy the products you link to on Amazon or whatever or just like your site enough to come back you got to do it with some love and you can't make spammy crap so be authentic and do at least some of the writing yourself to help to get the website off the ground it may be that these people wrote these reviews and maybe they are a hundred percent real reviews but the problem is it looks like advertisements it doesn't look I go to that website and the fact that they have this really consistent layout and you may look at that and think well I'm gonna build that in my website fashion it's very professional it's easy to compare to site or two of these companies but on the other hand the fact that it's built that way just makes it feel fake it makes it feel like they're just trying to sell me stuff yeah compare that to that to this website it's mine I'm sorry because me is a good example that sounds uh not the best but you know I am not afraid at all of somebody out ranking me for a Yamaha TTR 50 review because I own the bike there's a picture of my son on the dirt bike you know I've owned it I've spent time with it when people go to this this review they're gonna know it's authentic and so it's gonna be hard for some computer algorithm with AI to write this blog post or somebody to hire somebody in India to turn out some crud post about this it's real and people can recognize real that's right okay know people know people have asked us how do we come up with ideas for articles first of all when you're coming up with ideas I like to use a brainstorming process similar to what everybody uses you got to do something to get the creative juices flowing but and once the creative juices are flowing they tend to flow so don't spend three hours coming up with one topic and then go write that article you're gonna waste so much time just you know get yourself in that mode come up with the idea and then come up with thirty more ideas this processes is or you know the tool that we're talking about is creating a hit list it's a hit list of articles and you're gonna take the time to come up with just maybe ten at a time maybe twenty maybe fifty article ideas all at once and what that's gonna allow you to do is the next day when you're like man I'm tired I'm wiped out from coming up with all those ideas yesterday what do I want to do today oh I know I'm gonna write this article because I already have the idea so what do we do let's try to blog post right now this is dirt bike planet this is our website that we're working on right now and we want to write a website so you you don't ride dirt bikes regularly yes so what's something you wonder about a dirt bike something I might wonder about a dirt bike is if I'm a I know a little bit about dirt bikes if I were a total beginner my questions might be different so as a total beginner I might be like how do you like make the dirt bike go but that might be a dumb question for dirt biking okay how did you start how do you start a dirt bike how do you I mean where's the gas pedal I only drive carbs where's the gas pedal oh that's fine yeah you want to know I mean you have to hand brakes a foot brake and the throttle it's not like a car at some point you're gonna have to learn what each of those do so that's okay that's perfectly fine or some of you guys got this old and Grandpa's garage he's got a dirt bike and I I can't get this thing started yeah there's a degree how did how to start a dirt bike when it's hard to start yeah okay there you go so that's that's my keyword if I want to kind of find out more about it I just type this in Google and then I come down here to the related searches and now it says how to kick-start a dirt bike how to start a dirt bike without a kickstart aha so now if somebody's got an electric dirtbike they turned it on in the spring and I like crud starter doesn't work what do I do and you need to teach them how to check to see if there's batteries if it's the starter etc so we have like ten different things here at different articles we can write whatever we're gonna take our idea how to start a dirt bike when it's hard to start that's our keyword that's our headline or how to start a dirt bike when the battery's dead yeah that's a great guy goo so how do I he'll start or how do I push start a dirtbike no I know about that because I know a little bit of that so how do you push start a dirtbike I learned about this last week because I would have thought you'd want to do this in first year you want to grow the high gear for this didn't know that so it needs a tutorial and I've had to push start my Road motorcycle on various occasions ok so that's what we're gonna do now my process for actual writing I think you'd be the same thing is I start by doing subheadings so I have that and so I can explain in a few sentences what you do put them into high gear pull in the clutch run physically with the bike and then let out the clutch and it should start it up you should be ready to go make sure the keys in the on position even even though the battery's dead and it should start so then my blog post is like 100 words and you say I'm done but we find that the long blog posts are what really succeed those 3000-4000 ones and so I just think what's the next question I'm gonna ask the next question is ok it started but how do I get the battery working and so I the next subheading is how to check to see if your battery was dead what to do if your kick starter is just out it's just not working etc and I'll make those different subheadings maybe I'll have four or five subheadings and then I simply just fill in the dots I just explained between the subheadings what to do it's really easy people we get this all the time ok people say you tell me it to write a long article you tell me you have my article should be two thousand words minimum 1,500 more like 2000 2500 words but on this topic I can only write a 900 word article and I look at the topic and I say or you can you mean like this is a huge topic you could write a ton yeah but I've already sort of answered the question ok but if you take the question think about what are the next three questions that are gonna be asked think about maybe the caveats - so you know maybe there is and I don't know this for sure but maybe for dirt bikes maybe there's a caveat to that whole push start thing maybe certain types of dirt bikes don't work the same way maybe maybe kick starting in second gear works better sometimes I making this up then and and and there could be like you know what are things I need to check before I kids before I do a push start to make sure the battery is actually connected and will start charging again once I ride these are all topics that are all very very much related to that original question and so each one of those becomes a heading and so when we say we create subheadings essentially all we're doing is creating an outline just like you did in high school English if you took high school English yeah that's all we're doing we're creating an outline for our article and then it's really easy to write a whole bunch of little mini 300 word 200 word articles under each one of the subheadings and whenever you run out of ideas of what other questions somebody might ask just google it we're gonna type how to push start huh dirt bike and then you go down here and we're gonna do the same thing how to start with no kick start without a clutch etc and you say Oh without a clutch I haven't covered that yet yeah and what about how to push start a two-stroke well three strokes and four strokes are different mm-hmm I don't know if the push starts different maybe maybe that's some research Lou here's another phrase never the stream that bumps starting a push start where do they call it a boat start yeah it's great if you just if you're getting writer's block because you're saying hi man I wrote you hundred words I know you're stuck you're not stuck just keep following through the process and after you do this with two or three blog posts it's not difficult to write the long articles it just takes a little bit of practice to learn how to include content and what's awesome when it comes to creating your hit list it's that as we go through this and we see all these other recommended searches at the bottom of our Google search page that's going to lead me down tons and tons of rabbit holes and some of those searches not all of them but some of those searches are going to be great ideas for other articles so as I go through this I'm just going to start listing everything that I think is probably a good article to write a good question that's being asked and next thing I know I have a hit list of 50 articles and sometimes you're going to get writer's block I had it yesterday in the afternoon I was thinking of ideas and just like I can't think of anything and just take an hour off and here we are sitting down and we just thought like 20 different articles I could write for this website so just take a little bit of time give yourself some break and you'll get it if you're interested in starting your niche site go check out niche site school it's on income school comm and click a niche site school you work directly with us we're going to help teach you our exact business model for building successful blogs that we've done over and over again bringing in passive income thanks everybody