How to Calculate Customer Lifetime Value the RIGHT Way

💡 Most startups calculate their Customer Lifetime Value wrong. In this episode, Caya breaks down how to actually measure CLTV (and CAC) like a pro; using real templates, realistic churn, and actual payback periods. We’ll cover the most common mistakes in LTV math, how to adapt it for SaaS, e-commerce, and marketplaces, and what your numbers really mean for growth. -- 📊 Get the free HubSpot for Startups CLTV Template We worked with the HubSpot team to make tweaks that fit startup realities; profit margins, churn cutoffs, and payback periods included. 👉 Download it here: https://clickhubspot.com/bb1296 -- Slidebean's Simple SaaS Growth Calculator → https://yt.slidebean.com/f9052a -- Recommended videos: https://youtu.be/s8_Vax8VUmM -- Subscribe to The Startup Club: https://startupclub.slidebean.com/subscribe