Jasper x Semrush | From SEO to GEO: The New Rules of Search, Discovery, and Strategy in the AI Era

Search is evolving faster than ever—and the #1 Google ranking is no longer enough. In this expert-led webinar, Tom Newton (VP of Revenue Marketing at Jasper) hosts Kyle Byers (Director of Growth Marketing at Semrush) to explore how generative AI is reshaping SEO, introducing new frameworks like GEO and AEO, and how marketers can future-proof their content engines to stay competitive. They’re joined by Jasper’s Mason Johnson, who demos a live end-to-end workflow using Jasper + Semrush to optimize content for GEO, AEO, and SEO—all at scale. 💡 What You’ll Learn: • What GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) actually mean • Why clicks are dropping even as impressions rise—and what that means for content • The rise of ChatGPT, Perplexity, and AI overviews (and how to rank in them) • How content is still king—but formatting, structure, and clarity are more important than ever • Metrics that matter now: AI visibility, share of voice, and agent-readiness • How Jasper + Semrush help automate GEO and AEO optimization workflows • Why agents will soon be your audience—and how to prepare your content for them 🎙️ Speakers: • Tom Newton – VP of Revenue Marketing, Jasper • Kyle Byers – Director of Growth Marketing, Semrush • Mason Johnson – Product Marketing, Jasper 🔗 Explore • Jasper Optimization Agent + Semrush Integration → https://www.jasper.ai/agents • Jasper Marketing IQ for SEO & GEO Workflows → https://www.jasper.ai/marketing-iq