Jasper x McKinsey & Company | AI Workflows and the Future of Marketing

85% of leaders say they’ve invested in AI—but most haven’t seen results. So how do high-performing teams cross the AI impact gap? In this exclusive fireside chat, Loreal Lynch (CMO, Jasper) and Eli Stein (Partner, McKinsey & Company) break down what it really takes to transform marketing with AI—from strategy to workflows to human change management. 💡 Inside This Webinar: • The 4 stages of enterprise transformation and where AI fits • Why most AI pilots stall at stage 2—and how to reach stage 4 • Reimagining marketing workflows with AI, from briefs to content to personalization • How to build an AI council and drive cross-functional alignment • McKinsey’s framework for scaling AI: money maps, MVPs, and mindset shifts • How marketers can reinvest freed-up time to drive brand relevance and creative strategy • Real-world examples from retail, B2B, and media 🎙️ Speakers: • Loreal Lynch – Chief Marketing Officer, Jasper • Eli Stein – Partner, McKinsey & Company • Ari Auerbach – AI Solutions Lead, Jasper (live demo) 🔗 Explore • Jasper for Enterprise Marketing Teams → https://www.jasper.ai/platform • Jasper Grid for Scalable AI Campaigns → https://www.jasper.ai/grid