Jasper x Marketing AI Institute | How to Massively Increase Content ROI with AI

🎥 Webinar Replay: How to Massively Increase Content ROI with AI from Jasper Watch this in-depth session with Jasper and the Marketing AI Institute to discover how generative AI purpose-built for marketing can transform your content workflows, increase campaign efficiency, and drive measurable ROI across your organization. 💡 What You’ll Learn in This Webinar: • What is Jasper and how does it boost content ROI? Learn how Jasper helps marketers scale content creation, ensure brand consistency, and reduce manual effort across campaigns. • Why generic AI isn’t enough: Understand the difference between domain-specific AI (like Jasper) and general-purpose tools — and why business context matters. • How do Brand IQ and Marketing IQ work? See live demos of Jasper’s platform analyzing brand tone, enforcing visual guidelines, and generating personalized multichannel campaigns. • How can marketers use Jasper for webinars, social posts, ABM, and more? Explore real examples of multimodal AI generating content from video and audio files instantly. 🧠 Meet the Speakers: Tom Newton, VP of Revenue Marketing, Jasper Andrew Hsu, Enterprise Solutions Engineer, Jasper Mike Kaput, Chief Content Officer, Marketing AI Institute ⏱️ Chapters: 00:00 Introduction to Content ROI with Jasper 01:30 Why Marketers Struggle with Scaling Content 04:00 Meet the Speakers & Overview of Marketing AI Institute 06:40 Defining the AI Impact Gap in Enterprise Marketing 11:00 How Jasper’s Platform is Structured (Brand IQ + Marketing IQ) 14:50 Demo 1 – Brand IQ: Visual & Tone Compliance in Campaigns 21:30 Demo 2 – Marketing IQ: Deriving Campaigns from Webinar Content 27:45 How Jasper Integrates with Tools Like HubSpot 30:40 Security, Privacy & Use in Regulated Industries 34:00 Jasper for Agencies & Multiple Brand Workflows 38:50 Tips for Uploading Context & Getting Better Outputs 42:10 Avoiding Generic AI Output – How Jasper Keeps Content Original 45:00 From POC to Scaling AI Across the Organization 48:20