1 Single Tip to Writing Web Copy That Sells

Key Takeaways

if you're stuck for writing about your own product or service on your website you're not alone we're gonna go over one simple trick to writing effective web copy that sells when businesses get a new website they tend to focus really heavily on the design element I come from a background of web design so I understand that but actually the most important thing that's the most underrated is web copy the truth is well-crafted web copy can make the difference between getting a lead or making a sale or not and if you could say only one thing on your website what would it be you'd probably want to talk about what makes you or your product or service or your business so amazing right absolutely wrong the harsh reality is your potential customers don't care about you at all they don't even care about what you do people come to your website because they're having some kind of problem and they're hoping that you're the solution this can be a very real problem like they just had a pipe burst and I need a plumber out there like right now or it could be as something as simple as just trying to find a place to eat but you need to put it in terms your customers care about how can you help them and make their lives better and I know you probably think that by talking about will make your business so unique or so good is going to imply what the customer gets but it really doesn't work that way by saying you're the number one rated plastic surgeon in Chicago that's really only an implied benefit here's what you should be focusing on why are you number one rated who rated you number one so you should be speaking to what your customer or patient in this case gets and more importantly what does that do for them something like trust your face to dr. Smith he'll turn back time and make you look 20 years younger then you might want to have a few bullet points to support this and add a few more details something like dr. Smith is rated number one plastic surgeon in Chicago by the American Society of Plastic Surgeons so you can trust that you will achieve the look you desire now you've still got your point across but you've put it in terms that mean something to your customer because if you don't give them those reasons why they should choose you they're gonna come up with their own reasons it may be completely off-base and probably weaker than what you would have come up with on your own so to write more effective web copy you want to clearly state where your customer will get also how that will benefit them how it'll improve their life so whenever you think it's a great opportunity to brag a little bit about your business and talk about what makes you so great resist that urge and turn it back around on the customer all right that's it for this time if you want to see more videos like this click Subscribe or if you want to see what we can do for you click this button to apply for a strategy call all right I'm Wes come down for the deep end see you next time