Email Marketing Strategy: The Power of the P.S.

Key Takeaways

I'm going to show you a ridiculously simple way to use the PS in your email marketing strategy to close way more deals and we're starting right now if you want to transform your website into a customer or lead generation machine I'll show you all my best tips and tactics and secrets to get their best let's dive in hey guys I'm West McDowell web strategist for the deep end and if you're not subscribed to the channel yet just click the little subscribe button and the bell icon next to it so you never miss another video you need to succeed online okay no I'm not sure if you're aware of this fact but did you know that the traffic coming to your website from your email campaign converts higher than from any other source and that actually makes sense you know the right email marketing campaign that delivers consistent value will end up making you more credible and more memorable than your competitors now today I want to show you a really simple addition you can use the just about any email marketing campaign and it has all to do with the PS now if you didn't see my video about my ultimate email marketing campaign you can find that right up here but if you did then you know already that I'm all about crafting emails that are all about your potential customer you know helping them solve problems and getting the information they need to make their lives easier so how does this translate though into more sales for your business it's actually really simple so you're gonna want to keep the body of the email 100% customer focused value added emails you also want to use the main body of the email to not only educate but to change the way they think about something for instance in my business I often need to reframe the way people look at their website from a glorified digital brochure that just sits there to something that can actually have a lot of potential to bring them in more customers very actively and that simple act of changing or reframing the way they think about something is actually a micro conversion you're essentially converting them from one frame of mind to another and that very act of making that micro conversion is going to make them much more likely to make a real conversion once that is put in front of them but I said remember that this all has to do with the PS so how does that come into play here so at the end of this email that educates them and changes the way they think about something you're just going to add a PS that finally encourages them to take the desired action you want them to take this can be as simple as to click through to a piece of content on your site or it can be more directly sales related it can be something like to schedule an appointment or a consultation or even to make an actual sale on your site so why does this go in the PS well you'll find that most people when they get an email they'll skim the body of it but then their eyes are gonna go right to that PS at the very end because they think there's going to be something particularly juicy in there or they think it might even be the primary reason for the email itself and the other reason is it makes it stand out and it comes at the very end and people love to be told what to do next so basically by giving your audience that are marching orders you're taking all the guests work out of the equation and you're making the path very clear for them this helps set you up as a trusted guide and that's gonna pave the way for those micro conversions which lead to actual sales conversions when the time comes for that so I hope you can see how simple and effective this strategy actually is but now is the time where I want to hear from you and I want to know what your biggest takeaway was from this video or even better how do you plan on using this PS strategy inside your own business I want to know all about it so leave that or any questions or comments you have write in the comments below I'll look at all of them and I will answer every question I possibly can so if you're not subscribe to the channel yet you're not gonna want to miss out on any more videos so click the little circle icon right over here to instantly subscribe and if you haven't accessed my free mini-course yet how to guarantee website ROI it's a good one you want that as well just click the box right over here to get that alright guys Wes mattel here for the deep end I'll see you in the next video