How to get MORE views on Youtube in 2022 (Algorithm EXPLAINED!)

Key Takeaways

what is up everyone welcome back to my channel in today's video I'm going to teach you YouTube optimization strategies so that you can get more views on your videos and you can grow your channel faster in my last video here I talked all about how to go viral on YouTube and how a small youtuber like me blew up kind of overnight well in this video I'm actually going to finish up some of the hacks that I shared in the last video and teach you how you can really optimize your YouTube channel so that YouTube will favor you in the algorithm which would then lead to more views and more subscribers to your channel now before I get started and do a deep dive on my hacks I have to tell you that this video is actually in collaboration with Lauren Ticknor I'm going to give you three hacks and she's going to give you the other three so after you watch this video make sure you go to her channel and check the rest of the hacks out that being said guys I also have a special bonus for you so make sure that you actually download this checklist that really rounds up optimization for you guys so every time you're uploading a video you can follow along and make sure that your video is fully optimized I'm gonna link it in the comment section below and in the description box so make sure you download this optimization checklist so that you can be on top of your stuff every single time you upload a video alright so one thing that you really need to know about YouTube success is understanding the key metrics that you need to keep track of the ultimate goal for any content creator is hoping that YouTube will actually recommend your videos to people who aren't even looking for you and in order for you to actually get to that point where YouTube is favoring your videos in the algorithm you need to have good watch time YouTube success is not just determined by views or by subscribers it's really determined by how long your audience is actually engaged with your videos and the length of duration that they actually watch your videos for because YouTube is a Content platform they obviously favor content creators who have the ability to create really good content that allows viewers to stay on the YouTube platform for as long as possible that's why what you'll notice in the next three tips that I give you it's going to be solely focused on helping you increase that watch time so that YouTube will pick up your video in the algorithm and increase your chances of getting more views and more subscribers the first tip I have for you is perfect if you are already in existing content creator and that is is to look at your analytics I feel like analytics is something that a lot of us content creators gloss over however it's probably one of the key things that YouTube gives back to you as a content creator that gives you a lot of clues and nuggets of wisdom on how you can improve in terms of creating your videos that's why I'm going to share my screen and show you some of my favorite key analytic tools that allow me to understand why people aren't watching my videos or how I can improve my videos so that people watch them for longer hey guys so right now we are in the analytics section of my Creator studio for my youtube channel now obviously when you go on the overview YouTube is going to tell you your average watch time and also your average view duration but what I really want to show you that's really cool is actually looking at all the analytics that's under the watch time reports one of my favorite ones that I'm going to show you in this video is audience retention so let's click on this tab right here okay so audience retention is going to tell you a number of things it's going to tell you your average view duration so with all of my videos my average view duration is about 5 minutes and 48 seconds and also the average percentage viewed so for my video in the last 28 days on average people finish about 40% of my videos now obviously this is going to be different for everyone depending on the length of your video if you have a 1 minute video and everyone watches the 1 minute of that video your average percentage viewed is obviously going to be 100% so the longer your videos are the smaller this percentage most likely will be but anyways what I actually really wanted to show you is you can actually look at your audience retention report per video so I'm going to go on my game Instagram followers organically video this one is my most popular video to date so let's take a look so once you get into this report you're going to see the audience retention report for this specific video and there are two tabs here the first one is absolute audience retention and the second one is relative audience retention what absolute audience retention is is basically it's looking at the specific video and telling you at what point in the video do people start dropping off relative audience retention on the other hand shows you how your video compares to other videos on YouTube of the similar links so for example for my video this one specifically on how to grow Instagram followers organically in the beginning sections of the video I'm actually performing above average compared to other videos that are of the similar length and as you go through I perform average and then near the end I'm kind of moreso leaning towards below average near the 13 minute mark so this is kind of cool to see how you compare to other people on YouTube for the similar length video but what I really want to focus on is absolute audience retention this one is a very key tool that you can leverage when you are looking at your analytics and when you are trying to understand how you can improve from your videos so this really tells me when people are dropping off in the video now as you can see here a lot of people have dropped off near this beginning and this there's a little dip here and when I actually click on this dip it'll redirect me to the exact point in the video so that I can understand where exactly I went wrong so in this mark here I just watched the video myself it's kind of showing me that my intro was a little bit too long so my intro is about two minutes long and naturally people were just dropping off now that's something that I need to note for the future and I actually have noted for the future and now this is why for a lot of my videos I keep my intro really short so that I can preserve my watch time and encourage people to watch more of my video now the second thing that you want to know is actually look for Peaks within your graph so anytime that there's a peak that means that people are actually going back to re-watch a portion of your video there's a peak here which shows that people who are actually rewinding back to this particular scene within my video which is me showing the different hashtag sizes so this makes a lot of sense not only this if you actually look here there starts to be a little bit of a dip again at this 13 minute mark and when I watch this video this is actually when I conclude the video so naturally when I am concluding the video most people are exiting out and this is what this graph is telling me so what are some key takeaways when you are looking at the audience retention report well the first takeaway is that if you see major drop-offs at certain points of your video really pay attention to why people are dropping off are you talking for too long are you stuttering is your intro boring is the tips bad so on and so forth and when there are people that are rewatching certain scenes of your video really ask your why was there really interesting infographic were you playing b-roll so on and so forth these are really interesting things to kind of pay attention to when you are looking at your analytics report so that's why I really wanted to show you audience retention because this one is one of my key favorite features when I look at my YouTube analytics and what I want to understand how I can improve my videos and my watch time all right I hope you had fun being an analytical nerd with me but the second tip that I have for you is actually leverage playlists now I know this sounds like a really really basic tip but it is extremely important and in a second I'm gonna share my screen again and tell you exactly why alright so one thing that's really important is actually having playlists and as simple and basic as this tip is the reason why it is really important is because when you have playlists it'll actually increase the chances of YouTube recommending your own video to play after a viewer watches your video so if you don't have playlist then most likely in this section here YouTube will recommend a video of your competitors or something else if you actually create playlists it will increase the chances of this section being an existing video that you already have especially if you've put it in a playlist now it's not guaranteed that this happens every single time because at the end of the day YouTube will always recommend a video that they think is best for the audience however by implementing playlists it will increase the chances and it goes to show that you are creating opportunities for your audience to binge on your content another thing that you want to know about playlists other than just adding a basic playlist within your channel is is that you also want to put your playlist on your homepage as well so not a lot of youtubers actually do this and to be honest I didn't even realize I wasn't doing this either until someone told me about it but basically what you want to do is you actually want to add sections within the homepage of your channel so if you actually look at my channel from the perspective of a new subscriber what they see is not just my uploads but on the homepage they also see all of my playlists so the visitor can always look at my businesses advice videos my social media tips my Instagram hacks so on and so forth and it's right at the tips of their fingers because it's straight from my homepage so what you want to do to get this is you actually want to click customize channel and once you get to customize Channel you'll see this page you'll see your uploads but what you also want to do is you actually want to click add a section so that you can add an actual section within your homepage in your YouTube channel you then want to click single playlists select horizontal row then within your own playlist you choose the playlist that you want to feature so for me let's say I'm going to do Instagram hacks then it'll show all my Instagram hack videos that I've already put it in a pre-existing playlist and actually tidy up tidy it up a little and put it on my home page as a horizontal view which is really nice what you can also do is you can do a vertical list if you want to so they show up like this but for me I personally prefer having it in horizontal done once you click done you can actually choose where and which section you want to show first within your home page so for me I've put Instagram hacks right under social media tips and that's how I've personally organized my page so hopefully this tip really helps you to encourage your audience to binge on your content which will then allow YouTube to favor you as a content creator because you are encouraging people to stay on the platform for longer alright so the third and last tip that I have is info cards and end screens now I feel like a lot of content creators think that this is an optional step but it is absolutely not in order to actually be a fully optimized video for YouTube you need to leverage the N screen feature and the info card feature and the reason why you want to do that is because once you've actually implemented it it'll flag to YouTube that number one this is an optimized video but second of all you are encouraging people to continue to binge on your content very similar to what we were saying about the playlist the end screen said info cards are crucial in order to show to YouTube that you are trying to get people to stay on the platform for a lot longer and again I'm going to share my screen and explain and show you how and why this works alright last but not least after you've understood how to improve your videos to increase your watch time and you've created and optimized all your playlists and made them super visible to your audience what you also don't want to miss out on is adding end screens and info cards into your video now this is something that YouTube has created in order to again encourage people to binge watch videos on YouTube and if your video doesn't have any screens or info cards it shows to YouTube that you are not a fully optimized video now if you don't know what end screens are end screens is basically something that you see at the end of most of content creators videos which encourage you to take action after the video is over so essentially this is what it would look like you would have your videos here and the more videos that you put in the better so usually YouTube will ask you for a maximum of two I believe for you to put in your end screen you can also add this little call-to-action button which allows people to subscribe to your channel and you can also add a link so that people can visit your website or direct them somewhere else I believe you have to have a certain amount of subscribers or a certain amount of watch time in order to unlock this feature but definitely check it out and see if you can do it for your channel the next thing that you also want to know is info cards now what info cards are basically are the cards that show up in the top right hand corner of a video so if you actually look at here you'll see that an info card will pop up like that so what you want to do to make sure that your videos are optimized is make sure that you are including relevant info cards in your video and putting them all across your video so that people will be more inclined to actually continue watching different pieces of your content by doing this it can increase the chances of you getting more views on your videos because especially for someone who is new to your channel who's not aware of your other videos it's gonna be really great to actually put those info cards in especially if they are relevant to the current video that they're watching so for instance this video is about social media so obviously all the five info cards that I use are going to be about social media as well alright guys so those are my top three tips in terms of how you can improve the number one key metric here on YouTube which is watch time I'm guarantee that if you increase your watch time it will increase the chances of you to actually pushing out your video and recommending it to a new audience and before you click out of this video make sure you check out part 2 created by my friend Lauren Ticknor yes I talked a lot about the strategies to increase your watch time but Lauren is going to give her her strategies on how to improve your keywords and also have better thumbnails so that you'll stand out from a sea of competition that means that guys as always thank you so so much for watching this video I really hope that you enjoyed it and learn something new I hope you guys have a great day a great week and a great life and I'll see you in the next one bye guys