What Google Analytics is doing to win back advertisers
Let's face it, the transition to GA4 wasn't easy. If that hurdle has left you feeling disconnected from your data, this episode is the re-introduction you need to help turn Google Analytics from complicated chore to strategic advantage.
In this episode of Ads Decoded, Ginny Marvin sits down with Eleanor Stribling, a Group Product Manager, Google Analytics, for a candid reset. We’re moving past the migration headaches to reveal what GA4 actually is today: an activation platform for predicting, planning, and enabling your next media opportunity.
00:00 - Why should I give Google Analytics anot…
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Chapters (11)
Why should I give Google Analytics another look?
3:35
Google is talking about Data Strength a lot. What does that actually mean?
5:51
How does Data Manager/Data Manager API fit into my measurement setup?
7:26
I already did my tagging. Do I really need to go back and check on it?
9:31
Why should I switch from data-driven attribution to last click?
13:15
How is Google Analytics becoming more user-friendly for marketers?
16:53
What can Google Analytics do now to help advertisers drive better performance
22:06
Ok. So where should I start if I've not been on the platform much recently?
24:27
What are my data and measurement must-dos for a successful 2026?
26:57
Community Q&A: What privacy precautions are taken with data imports?
27:45
Community Q&A: What is Google tag gateway for advertisers?
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