We Turned off Branded Search - Here's What Happened

There's on ongoing debate on whether you should bid on your branded terms in paid search. And while some industry experts have a strong opinion one way or another, we've always found that it's a case by case basis. In this video, we want to walk you through an experience we had with a client that turned off branded search. We'll talk about why we ran the test, the actions we took, show the results, and discuss how our strategies changed based on the outcome. 1:22 - The Case for Bidding on Your Brand Terms 2:11 - The Case for Not Bidding on Your Brand Terms 2:35 - Beginning of Our Case Study 2…