Vidhya Srinivasan: What to expect in digital advertising and commerce in 2026

Vidhya Srinivasan, Google’s VP/GM of Ads & Commerce, oversees a broad portfolio of products designed to connect businesses with consumers and help billions of people find what they're looking for. In this conversation with Josh Spanier, Vidhya discusses the next era of commercial experiences, as outlined in her third annual letter to the industry. They explore what businesses can expect in digital advertising and commerce in 2026 – including agentic commerce, reinvented Search ads, Gemini-powered ad tools, and more. Full interview available on Frontier CMO, February 13: https://goo.gle/461Qx…