Using Data Segments in Google Ads
Google Ads data segments help advertisers review deeper information on how certain areas are performing. These are not the same as audience segments. Data segments add additional rows to your tables to get more specific reporting information. This video will show you what segment options you have, how to add them to your tables, and how you may use this information to optimize your campaigns.
This video is sponsored by our friends at Opteo. Opteo is offering Paid Media Pros viewers an extended 60-day free trial. Check it out here. https://opteo.com/pmp
1:11 - Where Segment Options Live With…
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Chapters (10)
1:11
Where Segment Options Live Within Google Ads Accounts
2:09
Overview of Campaign Level Segments Available
2:24
Time Performance Segmentation
4:22
Viewing Click Type Data for Different Campaign Types
6:19
Conversion Level Segments in Google Ads
8:55
Segmenting Performance by Devices
10:21
Analyzing Network Level Data Across Google Properties
11:47
Understanding the Top vs Other Segmentations
13:12
Ad Destination Segments to See Where Users Are Going After Clicks
13:28
Segmenting by Brand Lift Type
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