The #SEOUpdateByYoast: September 2025 | #YoastSEO

Topics & sources 🤓 → http://yoa.st/update-september-2025 How to start with SEO webinars 📚 → https://yoast.com/how-to-do-seo-webinar Sign up for the SEO newsletter → https://yoast.com/newsletter/ Sign up for the October SEO update! 🎉 → https://yoa.st/53e Register for the Black Friday coffee chat ☕ → https://yoa.st/53f ------------------------------------------------------------------------------------------ 🚀 Stay Connected: Follow us on social media: 👉🏼 X (formerly Twitter): https://twitter.com/yoast 👉🏼 Instagram: https://www.instagram.com/yoast/ 👉🏼 Reddit: https://www.reddit.com/r/yoastseo 👉🏼 Threads: https://www.threads.net/@yoast 👉🏼 LinkedIn: https://www.linkedin.com/company/1414157 📝 Visit our website and blog for in-depth SEO articles, tutorials, and tips: https://yoast.com #YoastSEO #DigitalMarketing #seo2025 00:00 - Introduction 05:34 - ChatGPT is using Google Search to answer your questions 06:05 - Google Search tests dropping 100 ​search results parameter 10:19 - SISTRIX reports sharp drop in ChatGPT web searches 12:43 - Google won’t be broken up in the monopoly case ​but required to share search data 14:59 - ChatGPT experience improvements​ 18:14 - Google’s Danny Sullivan: ​‘Good SEO is good GEO’ 21:12 - Google AI Mode may become the default ​Google Search experience “soon.” 24:04 - New Google court doc: open web is ​in rapid decline 28:35 - Anthropic agrees to $1.5B settlement ​over pirated books 31:44 - RSS co-creator launches new protocol ​for AI data licensing 34:59 - Rolling Stone publisher sues Google ​over AI summaries 37:05 - Personas are critical for AI search​ 39:03 - Cloudflare offers way to block AI Overviews – will Google comply? 41:50 - And the truth? This writing style screams AI​ 43:15 - 5 ways to get real-time help by going ​Live with Search 45:29 - Introducing ChatGPT Pulse 47:46 - Buy it in ChatGPT: instant checkout and theAgentic Commerc