The NEW Way to Run Facebook Ads in 2025

👉 Apply for the Meta MBA - https://www.disrupterschool.com/MBA?video=GHwEBcZ4A8Y Meta just changed the game. I joined forces with @BenHeath , @DaraDenney , and @MrPaidSocial for an exclusive deep dive into what’s really coming next for Facebook and Instagram Ads. From AI-driven optimization to the end game of traditional attribution, this is the most honest, behind-the-scenes conversation about the platform’s evolution—and how to win in 2025. We talk creator partnerships, data quality, rising CPMs, and why incrementality is the new ROAS. 👇 What You’ll Learn: ✅ Why Meta is doubling down on AI + incrementality ✅ How to use creators to unlock new audiences ✅ What partnership ads are doing that whitelisting never could ✅ Why your CAC will drop when you optimize for incremental conversions ✅ The trial reels strategy that’s redefining creative testing ✅ When clean data is more important than your media buyer ✅ How small brands can win without overcomplicating their ad accounts WATCH THIS NEXT! 👇 Inside the Meta Performance Summit (The Full Scaling Playbook for 2025) 👇 https://youtu.be/eH_r-JWF5B0 ⏱️ Chapters: 00:00 Behind the Scenes of Meta’s Performance Summit 00:24 Why Most Brands Still Get Creator Strategy Wrong 02:35 What Top Advertisers Are Really Taking Away from Meta 03:27 Why Clean Data Is Now the #1 Growth Lever 05:31 CPMs Are Rising—Here’s Meta’s Long-Term Strategy 08:11 AI + Incrementality: Meta’s New Measurement Revolution 10:17 Meta Is Killing Attribution As You Know It 13:08 This New Meta Setting Will Lower Your CAC 13:49 Small Brand? Don’t Get Lost in the Data Trap 14:33 UGC vs AI: Who Wins the Future of Creative? 16:01 How Creator Diversity Scales Brands Faster 17:20 How Partnership Ads Are Hacking the Meta Algorithm 18:19 Big vs Small Creators: Which Drives Better ROAS? 19:21 The Secret to Reaching New Audiences with DIY Creators 20:53 Micro-Influencers: The Hidden Engine of Growth 22:07 Trial Reels: The Future of Creative Testing on Meta 23:33 B