The ideal Search campaign structure for ROI

In this episode of Ads Decoded, host Ginny Marvin joins Brandon Ervin, Director of Product Management for Search Ads, to discuss why simplifying your Search campaign structures is the key to unlocking the full potential of AI Max and Smart Bidding. Brandon also shares his tips for transitioning to a more modern, consolidated structure - without damaging performance: 🎯 𝗔𝗹𝗶𝗴𝗻 𝘄𝗶𝘁𝗵 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗼𝗮𝗹𝘀: move away from keyword permutations and structure your campaigns around outcomes. 🧪 𝗗𝗼𝗻’𝘁 𝗼𝘃𝗲𝗿𝗵𝗮𝘂𝗹 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗮𝘁 𝗼𝗻𝗰𝗲: restructure your lower-prior…