The Business Expert: How To Build A Brand In 2025! They're Lying To You About Work-Life Balance!
Skills:
Marketing Basics70%
Emma Grede is the founding partner behind the globally successful brands like SKIMS with Kim Kardashian, Good American with Khloé Kardashian, and Safely with Kris Jenner. She was named one of Forbes ‘Richest Self-Made Women in America’.
▫️ How to build a winning brand strategy in 2025, what actually works in today’s market
▫️The key hiring traits behind her billion-dollar teams and why grit and adaptability beat experience
▫️ Why hustle culture isn’t toxic and how ambition fuels Emma’s business growth and company culture
▫️The leadership frameworks she uses to scale fast and build high-performance, mission-driven teams
▫️How she grew SKIMS and Good American without design skills: by doubling down on vision, execution, and speed
▫️Why every founder must zoom out and audit their business regularly, or risk scaling failure instead of success
00:00 Intro
02:17 Becoming Emma Grede
03:58 Acting as the Mum and Raising My Siblings
11:06 My Dream Was Always Fashion
12:20 Understanding Money Attachment Styles
14:32 Emma's Recipe to Achieve Anything
17:55 Customer Feedback
19:30 The Importance of Reliable Decision Partners & Mentality Shifts
21:38 Do People Need Mentors to Succeed?
24:06 The One Skill That Made Me an Entrepreneur
26:09 The Three Most Important Words for Career Advancement
27:25 Does Working in an Office Make Employees More Successful?
31:11 Traits of Future Successful People
33:32 Interview Red Flags & Work-Life Balance
39:32 Can You Be Successful and Have Work-Life Balance?
40:58 You Can't Be a Leader and a People Pleaser
43:51 Being Cancelled as a Leader and Public Figure
46:29 Racism and Sexism in the Business Industry
50:56 Dealing With Business Struggles and Crises
53:33 Top 3 Valuable Practices for Founders
55:58 Don't Get Stuck, Keep Fresh Eyes
57:15 Brands Copying Other Brands
01:00:42 Advice for People With Unsupportive Partners
01:05:45 Meeting Kris Jenner and Pitching to Her
01:12:05 Pitching to Kh
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She Cheated On Me and Thats Not All - Dr. Aria | E56
The Diary Of A CEO
How She Built Her Confidence, and Then an Empire with Krissy Cela | E57
The Diary Of A CEO
Lessons From 50 Of The Worlds Greatest Minds with Jake Humphrey | E59
The Diary Of A CEO
World Leading Psychologist: How To Succeed In Life & World: Jamil Qureshi
The Diary Of A CEO
The Secret To A Good Nights Sleep with Stephanie Romiszewski | E64
The Diary Of A CEO
The Secret To Loving Your Work with Bruce Daisley | E66
The Diary Of A CEO
Grace Beverley: How To Build A Multi-Million Pound Empire At 24 | E69
The Diary Of A CEO
A Billionaire’s Guide To Healing Your Mind And Extending Your Life: Christian Angermayer | E72
The Diary Of A CEO
Ant Middleton Opens Up About His Personal Demons, Being "Cancelled" & His Spirituality | E74
The Diary Of A CEO
Russell Kane: How To Build Confidence & Stay Young | E79
The Diary Of A CEO
Liam Payne Opens Up About His Darkest Moments, Failed Relationships & Entrepreneurship!
The Diary Of A CEO
Mary Portas: How To Stop Living A Life That Isn't True To You | E85
The Diary Of A CEO
Monzo CEO On Death Threats, Depression & Digital Banking Wars: Tom BlomField
The Diary Of A CEO
Deliveroo Founder: From £0 to £5 Billion: Will Shu | E88
The Diary Of A CEO
Patricia Bright: How She Made Her Millions | E91
The Diary Of A CEO
NotOnTheHighStreet.com Founder: Rapid Success Lead To My Darkest Days - Holly Tucker | E92
The Diary Of A CEO
Productivity Expert: How To Finally Stay Productive: Ali Abdaal | E93
The Diary Of A CEO
How I Make $1.2 Million A Year From This Podcast | E94
The Diary Of A CEO
Moonpig Founder: How I Built A $150 Million Business WITHOUT Sacrifice: Nick Jenkins | E97
The Diary Of A CEO
Klarna Founder: From $0 to $46 Billion: Sebastian Siemiatkowski | E98
The Diary Of A CEO
How I Built 5 Multi-Million Dollar Companies: Marcia Kilgore | E99
The Diary Of A CEO
Ann Summers CEO: The Heartbreaking Story Of One Of Britain's Richest Women! Jacqueline Gold CBE
The Diary Of A CEO
Life Changing Lessons From 100 Of The World’s Greatest Minds | E104
The Diary Of A CEO
Jimmy Carr: The Easiest Way To Live A Happier Life | E106
The Diary Of A CEO
Starling CEO: Building a $1.5 Billion Business Against The Odds: Anne Boden | E107
The Diary Of A CEO
Russell Howard: How To Laugh Through Fear, Anxiety & Imposter Syndrome | E109
The Diary Of A CEO
Molly Mae: How She Became Creative Director Of PLT At 22 | 110
The Diary Of A CEO
The Subtle Art Of Not Giving A F*ck: Mark Manson | E111
The Diary Of A CEO
Gymshark CEO: How I Built A $1.5 Billion Business At 19! Ben Francis
The Diary Of A CEO
Jordan Peterson: How To Become The Person You’ve Always Wanted To Be | E113
The Diary Of A CEO
How To Fix Your Focus & Stop Procrastinating: Johann Hari | E114
The Diary Of A CEO
The 1% Mindset: How to 1000x Your Success & Productivity! - Manchester United Director Of Sport
The Diary Of A CEO
Fearne Cotton: THIS Is How To Build Confidence & Set Yourself Free | E116
The Diary Of A CEO
Calm App Founder: From $0 To $2 Billion By Making The World Meditate: Michael Acton Smith | E117
The Diary Of A CEO
Jay Shetty: The 3 Simple Things A Happy Life Needs | E119
The Diary Of A CEO
Roman Kemp: Why Communication Is More Important Than Ever | E123
The Diary Of A CEO
Phones 4u Founder: The Pain Of Becoming A Billionaire: John Caudwell | E124
The Diary Of A CEO
Israel Adesanya: Becoming World Champion Was The Lowest Day Of My Life!
The Diary Of A CEO
Jaackmaate: The Untold Story Of My Battle With Health Anxiety & OCD | E127
The Diary Of A CEO
Diplo: College Dropout To World's Most Iconic DJ | E128
The Diary Of A CEO
The Real Trick To Long Term Motivation: Daniel Pink | E130
The Diary Of A CEO
Jonny Wilkinson: Winning The World Cup Led To My Darkest Days | E131
The Diary Of A CEO
Wretch 32: How To Build Unstoppable Self-Belief | E132
The Diary Of A CEO
Karren Brady: How To Win At Entrepreneurship & Love (at the same time!)
The Diary Of A CEO
Lilly Singh: My Deepest Insecurities Led To My Greatest Achievements | E136
The Diary Of A CEO
Piers Morgan: Dealing With Repeat Failure, Death Threats & Regrets | E137
The Diary Of A CEO
Terry Crews Breaks Down About His Sexual Abuse & Beating Up His Dad!
The Diary Of A CEO
Jessie J: I Quit Music, Deleted An Album, Then Changed My Mind | E139
The Diary Of A CEO
How To Find Ultimate Fulfilment At Work: Marcus Buckingham | E140
The Diary Of A CEO
Classpass Founder: Quitting My 9-5 Led To A $1 Billion Business: Payal Kadakia | E141
The Diary Of A CEO
Matthew Hussey: The Secret To Building A Perfect Relationship | E142
The Diary Of A CEO
The Man Who Coached Michael Jordan AND Kobe Bryant To WIN! Tim Grover
The Diary Of A CEO
The Happiness Expert: Retrain Your Brain For Maximum Happiness! Mo Gawdat
The Diary Of A CEO
Simon Sinek: The Number One Reason Why You’re Not Succeeding | E145
The Diary Of A CEO
Tom Bilyeu: From Broke & Sleeping On The Floor To A $1 Billion Business!
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FBI’s Top Hostage Negotiator: The Art Of Negotiating To Get Whatever You Want: Chris Voss | E147
The Diary Of A CEO
Strava Founder: How I Motivated 100 Million People To Stay Active: Michael Horvath | E148
The Diary Of A CEO
How I Taught Millions Of Women The Most Important Skill: Girls Who Code Founder: Reshma Saujani
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The Marketing Genius Behind Nike: Greg Hoffman | E150
The Diary Of A CEO
What No One Tells You About Success And Mental Health! - Building A $240M Dollar Empire!
The Diary Of A CEO
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Chapters (25)
Intro
2:17
Becoming Emma Grede
3:58
Acting as the Mum and Raising My Siblings
11:06
My Dream Was Always Fashion
12:20
Understanding Money Attachment Styles
14:32
Emma's Recipe to Achieve Anything
17:55
Customer Feedback
19:30
The Importance of Reliable Decision Partners & Mentality Shifts
21:38
Do People Need Mentors to Succeed?
24:06
The One Skill That Made Me an Entrepreneur
26:09
The Three Most Important Words for Career Advancement
27:25
Does Working in an Office Make Employees More Successful?
31:11
Traits of Future Successful People
33:32
Interview Red Flags & Work-Life Balance
39:32
Can You Be Successful and Have Work-Life Balance?
40:58
You Can't Be a Leader and a People Pleaser
43:51
Being Cancelled as a Leader and Public Figure
46:29
Racism and Sexism in the Business Industry
50:56
Dealing With Business Struggles and Crises
53:33
Top 3 Valuable Practices for Founders
55:58
Don't Get Stuck, Keep Fresh Eyes
57:15
Brands Copying Other Brands
1:00:42
Advice for People With Unsupportive Partners
1:05:45
Meeting Kris Jenner and Pitching to Her
1:12:05
Pitching to Kh
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