SEO news webinar | August 2021

Yoast · Beginner ·📰 AI News & Updates ·4y ago
SEO experts Joost de Valk & Jono Alderson will update you on relevant and recent SEO changes. Watch the recording of this webinar and you'll have everything you need to know to kickstart your SEO strategy for the coming month! ✨ Sign up for the next webinar here: https://yoast.com/webinar/ --- Topics discussed in this webinar --- 00:00 Intro 00:16 Google is rewriting titles 03:05 Google’s update about how they generate page titles 05:46 Report your wrong titles in this Google thread 09:13 Our advice on writing titles 10:49 Google shows why it ranked a result 12:27 Google pass signals with a redirect after a year 14:00 Google’s new deals section 15:27 URL property to identify authors of articles 17:05 Google fighting link spam 18:21 Larger images improve CTR 19:37 New “How search works” page 21:20 Important YouTube updates 23:35 New: in-app shopping experiences on TikTok 23:30 People spend more money on Amazon than Walmart 26:05 Improved US Apple Maps 27:19 Newsletter subscription button on profile pages 29:33 Yoast acquired by Newfold Digital 30:41 Yoast SEO 16.8: Slovak and Norwegian language support 30:57 Yoast SEO 16.9: An SEO workout to clean up your content 31:51 Yoast SEO 17.0: SEO in your mother-tongue 32:31 First Yoast SEO Summer School 33:26 Podcast with Cindy Krum 33:33 Podcast with Marcus Tandler 35:08 Q&A
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1 Viewing Custom Dimensions in Google Analytics
Viewing Custom Dimensions in Google Analytics
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2 Creation of Yoast's Content SEO eBook cover
Creation of Yoast's Content SEO eBook cover
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3 WordPress SEO - The general tab
WordPress SEO - The general tab
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4 WordPress SEO Premium - The Redirect Manager
WordPress SEO Premium - The Redirect Manager
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5 Chris Lema at YoastCon 2015
Chris Lema at YoastCon 2015
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6 Ask Yoast: how to handle blog posts that will expire?
Ask Yoast: how to handle blog posts that will expire?
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7 Ask Yoast: should I optimize all of my product pages?
Ask Yoast: should I optimize all of my product pages?
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8 Yoast Vlog: Google Panda
Yoast Vlog: Google Panda
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9 UX and Conversion eBook
UX and Conversion eBook
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10 Yoast Vlog: Google Penguin
Yoast Vlog: Google Penguin
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11 Ask Yoast: how to handle duplicate content
Ask Yoast: how to handle duplicate content
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12 Yoast Vlog: mobilegeddon update
Yoast Vlog: mobilegeddon update
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13 Ask Yoast: how to clean up old blog posts
Ask Yoast: how to clean up old blog posts
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14 Yoast Vlog: Google Hummingbird update
Yoast Vlog: Google Hummingbird update
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15 Ask Yoast: tips to become an outstanding SEO
Ask Yoast: tips to become an outstanding SEO
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16 Release Yoast SEO 3.1
Release Yoast SEO 3.1
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17 Ask Yoast: Google Pagespeed
Ask Yoast: Google Pagespeed
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18 Yoast SEO for WordPress training
Yoast SEO for WordPress training
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19 Yoast SEO for WordPress training - XML Sitemaps: Excluded Posts Tab
Yoast SEO for WordPress training - XML Sitemaps: Excluded Posts Tab
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20 Yoast Vlog: Facebook
Yoast Vlog: Facebook
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21 Release Yoast SEO 3.2
Release Yoast SEO 3.2
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22 Ask Yoast: can backlinks also hurt my site?
Ask Yoast: can backlinks also hurt my site?
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23 Release Yoast SEO 3.3
Release Yoast SEO 3.3
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24 Yoast SEO for WordPress training - Metabox: Focus Keyword and Content Analysis Tab
Yoast SEO for WordPress training - Metabox: Focus Keyword and Content Analysis Tab
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25 SEO copywriting training: keywords, head & tail
SEO copywriting training: keywords, head & tail
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26 SEO copywriting training: readability
SEO copywriting training: readability
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27 SEO copywriting: preparing your text
SEO copywriting: preparing your text
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28 Ask Yoast: implementing Google Search Console
Ask Yoast: implementing Google Search Console
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29 Ask Yoast: risks of links to PDF files
Ask Yoast: risks of links to PDF files
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30 Ask Yoast: taxonomies in XML sitemap
Ask Yoast: taxonomies in XML sitemap
Yoast
31 SEO copywriting training: holistic SEO
SEO copywriting training: holistic SEO
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32 SEO copywriting training: preparing your text
SEO copywriting training: preparing your text
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33 SEO copywriting training: readability
SEO copywriting training: readability
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34 Ask Yoast: reference numbers in URLs
Ask Yoast: reference numbers in URLs
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35 Ask Yoast: hreflang
Ask Yoast: hreflang
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36 Ask Yoast: how to get most out of cornerstone content
Ask Yoast: how to get most out of cornerstone content
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37 SEO copywriting training: think about your audience
SEO copywriting training: think about your audience
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38 SEO copywriting training: structure of a text
SEO copywriting training: structure of a text
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39 SEO copywriting training: keyword research
SEO copywriting training: keyword research
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40 eBook UX & Conversion
eBook UX & Conversion
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41 SEO copywriting training
SEO copywriting training
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42 Yoast developers team
Yoast developers team
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43 Ask Yoast: SEO tactics for link building
Ask Yoast: SEO tactics for link building
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44 Ask Yoast: why and how minify JS and CSS
Ask Yoast: why and how minify JS and CSS
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45 Shop SEO eBook
Shop SEO eBook
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46 Ask Yoast: Change product URLs when relaunching website?
Ask Yoast: Change product URLs when relaunching website?
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47 Yoast SEO Premium: internal linking
Yoast SEO Premium: internal linking
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48 Ask Yoast: can I cancel a 301 or 410 redirect?
Ask Yoast: can I cancel a 301 or 410 redirect?
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49 Yoast SEO Premium: redirect manager
Yoast SEO Premium: redirect manager
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50 Yoast SEO Premium: multiple focus keywords
Yoast SEO Premium: multiple focus keywords
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51 Yoast SEO Premium: social previews
Yoast SEO Premium: social previews
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52 Ask Yoast: AMP for small business owners
Ask Yoast: AMP for small business owners
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53 Ask Yoast: old static website, move to WordPress?
Ask Yoast: old static website, move to WordPress?
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54 Yoast SEO for WordPress training - News SEO 2
Yoast SEO for WordPress training - News SEO 2
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55 Technical SEO Training
Technical SEO Training
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56 Ask Yoast: how to rank globally
Ask Yoast: how to rank globally
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57 Ask Yoast: when use local SEO
Ask Yoast: when use local SEO
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58 Ask Yoast: Google Search Console
Ask Yoast: Google Search Console
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59 Ask Yoast: link building
Ask Yoast: link building
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60 YoastCon 2017
YoastCon 2017
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Chapters (25)

Intro
0:16 Google is rewriting titles
3:05 Google’s update about how they generate page titles
5:46 Report your wrong titles in this Google thread
9:13 Our advice on writing titles
10:49 Google shows why it ranked a result
12:27 Google pass signals with a redirect after a year
14:00 Google’s new deals section
15:27 URL property to identify authors of articles
17:05 Google fighting link spam
18:21 Larger images improve CTR
19:37 New “How search works” page
21:20 Important YouTube updates
23:35 New: in-app shopping experiences on TikTok
23:30 People spend more money on Amazon than Walmart
26:05 Improved US Apple Maps
27:19 Newsletter subscription button on profile pages
29:33 Yoast acquired by Newfold Digital
30:41 Yoast SEO 16.8: Slovak and Norwegian language support
30:57 Yoast SEO 16.9: An SEO workout to clean up your content
31:51 Yoast SEO 17.0: SEO in your mother-tongue
32:31 First Yoast SEO Summer School
33:26 Podcast with Cindy Krum
33:33 Podcast with Marcus Tandler
35:08 Q&A
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