Real talk with Deborah Ko

Is Gen Z still using Search? (Spoiler: They’re leading the charge.) Our data shows that: ☝🏼 Young people are the heaviest users of Google Search and are driving the most pronounced query growth with AI Overviews* ✌🏼 Younger users who have tried Circle to Search now use it to start more than 10% of their searches** Reaching younger audiences doesn't have to be a guessing game - you know exactly where they are. Sources: *Alphabet Earnings Q3 2025 **Google Internal Data, April 2025.