Product Manager Career Guide: Skills & Responsibilities
Great digital products rarely happen by accident. Behind successful apps, services, and platforms is a product manager guiding the journey from idea to launch.
This lecture introduces the core concepts of product management and explores how product managers align business goals, user needs, and technical feasibility to build valuable products. You’ll learn about the responsibilities, skills, and lifecycle phases product managers navigate—from ideation and strategy to execution and launch.
This video is part of the Xbox Product Manager Professional Certificate on Coursera, a hands-on program …
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Chapters (10)
Introduction
0:05
The Role of a Product Manager
0:40
What Is Product Management?
1:00
Core Responsibilities of Product Managers
1:40
Essential Skills for Product Managers
2:38
Phase 1: Ideation and Product Discovery
3:20
Phase 2: Strategy and Product Planning
4:10
Phase 3: Product Execution and Development
4:50
Phase 4: Product Launch and Iteration
5:35
Why Product Management Is a Rewarding Career
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