Negative Keywords in Google Ads - Best Practices to Optimize Search, Shopping, & Performance Max

Access My Google Ads Course: https://surfsideppc.com/course/ Watch My Inbound Marketing Course: https://www.youtube.com/watch?v=5CWGZGJZkKU Join my FREE Newsletter For Bonus Content: https://surfsideppc.com/newsletter/ Negative Keywords in Google Ads: Best Practices to Optimize Search, Shopping, & Performance Max Reaching the right audience is crucial for maximizing your return on investment (ROI). While targeting the right keywords is important, knowing what to exclude can be equally vital. This is where negative keywords come into play. In this blog post, we'll explore the power of negative keywords in Google Ads and share best practices to optimize your Search, Shopping, and Performance Max campaigns. Understanding Negative Keywords Negative keywords are search terms that you don't want your ads to show for. They help you focus on only the keywords that matter to your customers, improving your targeting and potentially increasing your ROI. For example, if you're an optometrist selling eyeglasses, you might want to add negative keywords like "wine glasses" or "drinking glasses" to avoid showing your ads to users searching for those unrelated products. How Negative Keywords Work Search Campaigns: Negative keywords prevent your ads from showing on searches containing those terms. Display and Video Campaigns: They help avoid targeting unrelated sites or videos, although they work slightly differently than in search campaigns. Account-Level Negatives: You can create a global list of negative keywords that applies across all eligible search and shopping inventory in your account. Types of Negative Keywords Negative Broad Match: Your ad won't show if the search contains all your negative keyword terms, regardless of order. Negative Phrase Match: Your ad won't show if the search contains the exact keyword terms in the same order. Negative Exact Match: Your ad won't show if the search contains the exact keyword terms, in the same order, without extra words. Best Pra