My first business totally FAILED. Here's the back story... ⏬
My first business totally FAILED. Here's the back story... ⏬
Long before I started the Copy Posse, my best friend and I started a business.
Back in 2011, after I quit my job as the Creative Director at Mindvalley, my best friend and I packed up our life and moved to the Philippines where we stayed at a 5-star Mediterranean-style resort on the beach...
🏝 We bartered our marketing and copywriting skills in exchange for a 1200-square-foot suite overlooking the ocean.
So we basically created a system for "free travel" before travel influencers were even a thing.
Kinda cool right?
It worked better than we could've imagined...
So we created a program to teach other freelancers how to cash in their skills for free travel...
We wrote a killer sales page...
We recorded a webinar training...
We did it all.
And although we did make SOME sales...
After years of trying to get it off the ground (while simultaneously running our own freelancing and consulting businesses), we made the tough decision to shut it down...
🚫 Despite our best efforts, it just didn't happen.
And even though we took a major financial hit on that business (-$80k 😬), I never really viewed it as a “failure”.
Cuz here's the thing...
Some of the BEST lessons in life can come from these so-called "failures" and "mistakes".
I really don't believe that I'd be where I am today WITHOUT that experience.
👏 And this is why your mindset is the most valuable tool you have as an entrepreneur.
Is your mindset supporting your growth and pushing you to find creative solutions?
Or is it holding you back and preventing you from chasing your dreams?
Comment below and let me know...
Watch on YouTube ↗
(saves to browser)
Sign in to unlock AI tutor explanation · ⚡30
Playlist
Uploads from Alex Cattoni · Alex Cattoni · 0 of 60
← Previous
Next →
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
Copywriting vs. Content Writing – What's The Difference?
Alex Cattoni
Become A Copywriter: Top 5 Best Copywriting Books For Beginners
Alex Cattoni
Copywriting Tutorial: How To Write Headlines
Alex Cattoni
How To Find A Profitable Niche Market
Alex Cattoni
3 Differences Between Content Writing and Copywriting
Alex Cattoni
How To Get Clients: 4 Copywriting Tips For Beginners
Alex Cattoni
How To Become A Freelance Copywriter & Get Your First Client
Alex Cattoni
Copywriting Tutorial: How To Write Sales Copy That Sells
Alex Cattoni
How To Get Into Flow State: 7 Tips For Writing Flow
Alex Cattoni
How To Write Sales Copy That Sells: 4 Types of Scarcity Marketing
Alex Cattoni
The 5 Biggest Copywriting Mistakes
Alex Cattoni
Copywriting Tips For Beginners: How To Write Ad Copy
Alex Cattoni
How To Write A Sales Letter
Alex Cattoni
How To Hire A Freelance Writer or Copywriter
Alex Cattoni
6 Tips For Content Marketing & Social Media
Alex Cattoni
3 Persuasion Techniques To Use When Writing Sales Copy
Alex Cattoni
Free Copywriting Course: How To Write Marketing Webinars
Alex Cattoni
5 Copywriting Exercises: How To Write Better Sales Copy
Alex Cattoni
How To Still Make Money, Even When You’re TIRED AF
Alex Cattoni
Best Productivity Apps & Tools For Digital Nomads
Alex Cattoni
Top 4 Social Media & Digital Marketing Trends
Alex Cattoni
Copywriting & Email Marketing Trends 2020
Alex Cattoni
6 Tips From The Best Digital Marketing Mastermind Group
Alex Cattoni
How To Write Killer Email Subject Lines
Alex Cattoni
How To Start Freelancing: 5 Tips For Managing Your Clients
Alex Cattoni
How To Write Sales Copy That Sells | 3 Copywriting Tips from Zach Browman
Alex Cattoni
How to Write A Landing Page That Converts
Alex Cattoni
Copywriting Examples: 10 Brands With A Killer Slogan
Alex Cattoni
4 Proven Email Marketing Templates
Alex Cattoni
How To NOT Write Copy: 8 Bad Copywriting Examples & Marketing Fails
Alex Cattoni
Copywriting Tips: How To Write The Perfect Sales Pitch
Alex Cattoni
What is Copywriting? The ABCs of Copywriting for Beginners
Alex Cattoni
9 Shocking Facts About Email Marketing
Alex Cattoni
The #1 Messaging Mistake That Keeps Writers Broke & Frustrated
Alex Cattoni
😲Why You SUCK AT SELLING: Try this simple sales exercise.
Alex Cattoni
4 Storytelling Formulas To Create CONTENT That SELLS 💸
Alex Cattoni
8 Pricing RULES To Build A 6-Figure Writing Business
Alex Cattoni
😍How To Make New Clients FALL IN LOVE With You
Alex Cattoni
How To Go From A $100 Side Hustle To $10,000/Month Writing Business
Alex Cattoni
Top 10 Brands To Follow In 2020 For ⚡MAD⚡Content Inspiration
Alex Cattoni
5 BEST Side Hustles To Make Money From Home 💸
Alex Cattoni
How To Create MASSIVE AUTHORITY With Your Homepage Copy
Alex Cattoni
10 Eye-Rolling Copywriting Myths EXPOSED
Alex Cattoni
5 Mindset Shifts To Build A 6-Figure Business in 2020
Alex Cattoni
How To Become A Copywriter With NO Experience
Alex Cattoni
5 Ways To Create With A MEMORABLE Brand Voice
Alex Cattoni
5 Awkward Reasons Potential Clients Totally IGNORE You 😬
Alex Cattoni
5 Surprising Copywriting Lessons I Learned The HARD Way 😳
Alex Cattoni
Q: "What's The Difference Between B2B and B2C Copywriting?"
Alex Cattoni
Why Hashtags SUCK & 4 Other Social Media Scandals
Alex Cattoni
The 5 Biggest Customer Objections & How To SMASH Them With Killer Copywriting
Alex Cattoni
How To Prepare A BOSS Copywriter Portfolio & Get More YESSES! 👑
Alex Cattoni
How To Reach ICONIC Brand Status With Your Marketing
Alex Cattoni
5 Copywriting Courses For Beginners To IGNITE Your Business & Conversions
Alex Cattoni
Free Freelancing Training: How To Get Copywriting Clients As The World Slows Down
Alex Cattoni
6 Tips To Work From Home In 2020
Alex Cattoni
5 JUICY Market Research Tips For Copywriters (#4 = 🤯)
Alex Cattoni
How To Deal With Rejection & Build Your Empire
Alex Cattoni
Copywriting Tutorial: How To Write The Headlines That Don’t SUCK
Alex Cattoni
Email Marketing Tutorial: How To Write Emails That DOUBLE Conversions
Alex Cattoni
More on: Startup Basics
View skill →
Related AI Lessons
🎓
Tutor Explanation
DeepCamp AI