Improving Lead Quality From Performance Max

Not all strategies work for all businesses. That's how PMAX for Lead Generation campaigns has been for a while now. But new features Google has rolled out can help you see better quality leads from this growing campaign type. In this video, we'll cover 4 tactics we've seen help improve lead quality from PMAX and make this campaign type usable for more accounts. 1:20 - Use More Qualified Conversion Signals 4:26 - Audience Signals Need to Match the Buyer Funnel 6:24 - Treat Search Themes Like Search Keywords 8:48 - Leverage Negative Keywords at All Applicable Levels Our master class on lead ge…