How to Drive Performance with Demand Gen

Google Ads · Beginner ·📣 Digital Marketing & Growth ·6mo ago

Ready to master Google's Demand Gen campaigns? In this episode, we'll share the latest updates and best practices to drive performance, including the recent expansion of inventory options, the importance of optimizing product feeds, and the nuances of targeting and bidding strategies. We'll break down how to effectively use Demand Gen campaigns as part of your broader AI-powered marketing strategy to get the best results. Plus, we've got answers to top questions from the Google Ads community with Google’s own Ginny Marvin. Chapters: 00:00 Intro 01:26 Demand Gen's Role in Customer Journeys 06…

Watch on YouTube ↗ (saves to browser)

Chapters (17)

Intro

1:26 Demand Gen's Role in Customer Journeys

6:25 Demand Gen's Ad Matching Evolution

8:56 New inventory sources for Demand Gen

11:37 Creative strategies for Demand Gen

14:03 Optimizing Product Feeds and Targeting

15:30 Audiences & Optimized Targeting

20:35 Target CPC Strategy in Demand Gen

23:11 Demand Gen for app marketing

24:28 Demand Gen for Omnichannel Efforts

24:55 Demand Gen for Lead Generation Efforts

25:51 What's Ahead for Demand Gen?

27:56 3 Top Tips for Demand Gen

29:13 Key Takeaways

30:08 Q&A

30:28 Q&A: How to Test Creatives in Demand Gen?

31:17 Q&A: How to Compare DemandGen with Other Platforms?

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