How to Define Your Target Audience on Social Media
Great social media content starts with a deep understanding of the audience it’s meant for. In this free lecture preview, learn how to define a target audience, identify real needs and behaviors, and build content that resonates on a personal level.
This lesson is part of the *Adobe Social Media Content and Strategy* course on Coursera. Enrolling in the full course unlocks hands-on projects, templates, and tools to build a consistent, results-driven social media strategy.
00:00 What great social media really requires
00:24 Key questions to understand your audience
00:54 How to narrow and def…
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Chapters (7)
What great social media really requires
0:24
Key questions to understand your audience
0:54
How to narrow and define a target audience
1:28
Case study: Building a brand around wellness
3:24
Turning audience insight into brand strategy
5:29
Expanding products through audience-first thinking
6:14
Applying these insights to your own brand
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