How Product Managers Run Brainstorming Sessions

Where do great product ideas come from? In this lecture, explore how product managers lead brainstorming and ideation sessions to generate innovative ideas and align cross-functional teams. Learn practical techniques for running effective brainstorming sessions—from setting clear goals and encouraging diverse perspectives to using tools like mind mapping and the Lean Canvas. You’ll also see how teams evaluate and refine ideas to identify the concepts with the greatest potential impact. This video is part of the *Xbox Product Manager Professional Certificate* on Coursera, where learners devel…