How Product Managers Rank Product Ideas

Coursera · Beginner ·📋 Product Management ·5d ago
How do product managers decide which ideas deserve priority? In this lecture, learn how to use a scoring matrix to evaluate and prioritize product ideas based on feasibility, market potential, and alignment with business goals. Explore a practical, step-by-step framework for assigning weights, scoring ideas, and calculating weighted results to support better product decisions. This lesson shows how structured evaluation helps product managers move beyond intuition and focus on the ideas most likely to create impact. This video is part of the *Xbox Product Manager Professional Certificate* on…
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Chapters (8)

Introduction to Evaluating Product Ideas
0:48 Building a Scoring Matrix
1:24 Defining Evaluation Criteria
2:02 Assigning Weights to Criteria
2:36 Scoring Product Ideas
4:47 Calculating Weighted Scores
5:34 Using Results to Prioritize Ideas
5:53 Why Structured Prioritization Matters
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