How Product Managers Find Market Opportunities

Great products start with understanding what customers truly need. In this lecture, explore how product managers uncover unmet customer needs and market opportunities through feedback, research, and competitive analysis. Learn practical methods for gathering insights—from analyzing user feedback and studying competitors to observing customer behavior and evaluating market trends. These techniques help product managers identify gaps, prioritize improvements, and guide product innovation that resonates with users. This video is part of the *Xbox Product Manager Professional Certificate* on Cou…