Hot takes with Kamal
Is your data acting like a true competitive advantage?
We’re hearing a few hot takes, like “first-party data is just a buzzword,” or “Performance Max is a lead-quality lottery” or “privacy concerns have made it so I shouldn’t use customer data in marketing.”
We put Kamal Janardhan, Senior Director of Analytics, Insights, and Measurement at Google, in the hot seat to answer these head-on. Here’s the cold truth on your data architecture:
🔥Hot take: There’s no “privacy readiness” definition.
🧊Cold truth: “Ready” is no longer a subjective goal. Data Manager provides automated diagnostics an…
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