Graphic Design Legend & Pioneer Paula Scher
So much wisdom from the world’s most influential graphic designer, and first female principal at Pentagram. Remarkably candid conversation that every designer needs to hear. Advice from a graphic design legend.
We're at Adobe Max and Chris interviews the legendary Paula Scher!
00:45 - Do you have any questions from your talk that were unanswered?
01:08 - How do you get someone else to do something out of their comfort zone?
02:30 - Longevity and consistency has helped Paula be more persuasive.
02:50 - If the fee is higher, the client tends to listen more - why price plays a role in perceptio…
Watch on YouTube ↗
(saves to browser)
Chapters (20)
0:45
Do you have any questions from your talk that were unanswered?
1:08
How do you get someone else to do something out of their comfort zone?
2:30
Longevity and consistency has helped Paula be more persuasive.
2:50
If the fee is higher, the client tends to listen more - why price plays a role
3:45
How to present a project and set the stage for your design to be viewed.
4:15
Building a reputation is important, how do you do it?
5:36
What pro-bono projects were the most impactful for you?
8:07
Why is free work important?
9:00
The responsibility and expectations of designers
9:40
Have you worked on projects where things went bad?
10:33
How do you get out of the creative funk and stir creativity.
11:50
How do you handle attachment with your work and negative feedback?
14:30
How can we have greater success with client changes?
17:25
When you design, pretend like you have to shop for the client. Figure out what
19:59
Where do you think the client conflict about mis-aligned designs comes from?
22:06
What was it like to be part of the “Abstract” design series on Netflix.
24:05
The anatomy and diagram of a meeting
25:48
Is your life different after your Netflix appearance?
26:50
How do you deal with adversity your business and in the market?
30:34
What motivates you?
Playlist
Uploads from The Futur · The Futur · 0 of 60
← Previous
Next →
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
The Importance of Keeping a Journal—Track everything. Big Changes Start Small 📞 The Futur Pro Group
The Futur
🔴 How to Handle Bad Client Calls | The Futur Live
The Futur
What do companies look for in a design portfolio? How do you show passion?
The Futur
🔴 What Does it Mean To Be a Self Taught Graphic Designer? The Futur Live w/ Ben Burns & Chris Do
The Futur
How Your Beliefs and Behavior Define Your Personal Brand
The Futur
How do designers create solutions for business goals? How can I best empathize with my client?
The Futur
🔴 Logo Design Process— Live feat. Spartan Logo Design Challenge
The Futur
Is strategy for creatives who can't design? Is there too much hype around strategy? Pt. 1/3
The Futur
Is strategy HOPE for creatives who want to play a more important role with the Client? part 2/3
The Futur
Blair Enns Interview | Author of "Win Without Pitching Manifesto" 🎙 The Futur Podcast w/ Chris Do
The Futur
Design Strategy: Hope or Hype — The conclusion 3/3 | How do we market our creative services?
The Futur
🔴 Customer Service for Creatives - Live | Advice For Dealing With Difficult Clients
The Futur
Branding Identity Design w/ Yo Santosa 😊😂 AIGA LA Hecho en LA speaker series
The Futur
What is User Experience Design? What is the difference between UX Design and UI Design in 2018?
The Futur
Weighting Type | Art Center type & lettering professor, Nils Lindstrom, breaks it down for The Futur
The Futur
What Does It Mean To Be Passionate? Chris Do Explains | Motivational Video for Designers & Creatives
The Futur
🔴 Spartan Logo Design Challenge pt. 2— Recap and Critique Live!
The Futur
Never Too Late Or Old To Get Started In Design: CSUN portfolio review
The Futur
How to Deal with Defeat— Losing a Million Dollar Job (Pt.1) | Chris Do and Blind proposal postmortem
The Futur
Lettering 01 Course: Design Master Nils Lindstrom | Learn Typography From A Master Letterform Artist
The Futur
Tell your Brand Story. Increase your value exponentially 📈 Chris Do LIVE @ NAB 2017 in Las Vegas
The Futur
Amateur Mistakes That Experts Don't Make — Dealing w/ Defeat (pt. 2) Losing a $1 Million Proposal
The Futur
Trust Experts To Do Their Job— Dealing w/ Defeat (pt. 3) Losing a $1 Million Proposal
The Futur
Designer as Entrepreneur, Going Beyond Design: CSUN Portfolio review
The Futur
How & Why To Use Layer Masks vs Multiply? Adobe Photoshop Tutorial | Perfect grunge design texture!
The Futur
🔴 Year One of Growing Our Design Studio. How I Got Work & Built Relationships
The Futur
How To Make Your Type Look Distressed and Add Texture PSD Tutorial
The Futur
Motion Design Graduate Portfolio Review - Tips For Presenting Design Work During An Interview
The Futur
🔴 How to Qualify Design Clients & Position Your Work - AMA with Chris Do | Live
The Futur
Stop Selling. Start Closing. How To Win More Jobs Without Pitching
The Futur
Surfacing Unspoken Objections— No time to whine about a loss— The Conclusion pt. 4
The Futur
Win More Clients — Build Empathy to Earn Trust
The Futur
🔴 What is Strategy and How Do You Sell It? AMA w/ Chris Do live stream
The Futur
How Does Pitching Work When Trying To Get Work From Advertising Agencies?
The Futur
Typographic Terminology A to Z: Our list of typography terms that every designer should know.
The Futur
How To Run A Creative Business: In-depth breakdown w/ Melinda Livsey
The Futur
Creatively Recalculating | Overcoming The Fears of Being Creative - Von Glitschka
The Futur
Reinventing Creativity - An Evening With Von Glitschka Vector Logo Design
The Futur
🔴 RAW: First Client Meeting— What should you do? AMA w/ Chris Do
The Futur
Goal Setting and How To Achieve Your Goals (4 minutes)
The Futur
Day in the Life of a Designer - Digital Creative Director Ben Burns
The Futur
🔴 How To Get More Sales— Selling Through Curiosity
The Futur
Can You Charge To Diagnose A Creative Problem?
The Futur
🔴 Shift In Design Thinking and Problem Solving For Creatives
The Futur
🔴 RAW: Spartan Logo Design Winner Announcement & Design Critique
The Futur
Overcome Fears, Insecurity, Feeling Overwhelmed & Start Posting on Social Media
The Futur
How To Charge More For A Logo— Deep Dive ep. 4
The Futur
Document and Show Your Creative Process— Here's How in 3 Minutes
The Futur
🔴 The Importance of Being Perceived as Being Helpful
The Futur
🔴 How to Overcome Price Objections— AMA Marathon
The Futur
How Will Customers Find You— Build Awareness by Informing or Inspiring
The Futur
🔴 Mentorship - How To Find A Great Mentor
The Futur
Grow Your Business— Have Clear Goals Ep. 5
The Futur
Life Inside a Design Studio: Blind Ep 01
The Futur
Day In The Life Of A Designer - 24 Hours With Creative Director Greg Gunn
The Futur
Feeling Overwhelmed— Information Overload ep. 6 w/ Melinda Livsey
The Futur
🔴 RAW: Logo Pricing Challenges Roleplay & Selling Design W/ Social Proof | Live Stream
The Futur
Motivation, Focus & Grind - 7 Days Till Delivery
The Futur
How To Respond To A RFP (Request for Proposal)? What Should You Include In Your Proposal?
The Futur
How To Build A Social Media Following— Get Started
The Futur
![AWS Solution Architect Full Course 2026 [FREE] | AWS Solution Architect Training 2026 | Simplilearn](https://img.youtube.com/vi/rHjGmAm_0eE/mqdefault.jpg)
DeepCamp AI