Google Ads Lead Form Extensions Tutorial and Example

Key Takeaways

what's up everyone welcome to the Surfside PPC youtube channel today I'm going to be going over lead form extensions in Google Ads so these are a brand new feature that were just recently announced and advertisers are just getting started adding them to their campaigns so you can add lead form extensions through your Google ads campaign directly through the ads and extensions tab I'll show you how to do that in a little bit we'll have a complete tutorial for how to create lead form extensions for your own campaign the first thing I want to do is show you exactly what they look like and where they're gonna show up so they're gonna show up on Android and iOS devices so this is a search from my phone so I did a search directly from my Apple iPhone Google Ads management and I found this advertisement from disruptive advertising.com so you can see top Google ads professionals request a free Google review and then at the very bottom here you can see sign up request a free account audit so down here at the bottom is the lead form extension when I click on this the advertiser is charged so as soon as I click on this lead form extensions down here it's gonna open up this page right here the advertiser is then charged as soon as I click on that and then if I fill out my information here now this is already pre-populated so Google has my information they filled out my name they had my phone number in here this is obviously not my phone number and then I have my email address in here as well and if I click on submit then it's gonna send this information directly to disruptive advertising com where they can install it from their Google ads account so it's gonna allow advertisers to collect information from potential customers and their charge on a per click basis every time someone clicks on this lead form extension now it can be very useful because they can get your information directly without ever having to talk to you they never have to visit your website so if I come in here look for Google Ads management click on sign up to request a free account audit once I give them my information it's on them to contact me to get my free account on it so this can be useful for a lot of different companies especially people who are looking for customers in Google whether they're searching directly for your brand or they're searching for the services that your brand is offering so you can do things like insurance quotes obviously right here people can sign up to request a free account audit and there's a lot more call to actions you can choose from so the next thing I'm gonna do is go into my Google Ads account and show you how to set up lead form extensions and everything you need to know to get started with this new type of ad extension okay my Google Ads account open here the one I used to create tutorials and what we're gonna do is we're gonna open our search campaign here so you're gonna be adding your lead form extensions directly to your search campaign so we're gonna click alright here it's gonna bring up all of our ad groups and what we want to do is click over here on ads and extensions and then click on the extensions tab up here at the top so you're gonna see under lead form extensions I don't have any extensions here right now so what we're gonna do is we're gonna click to create a new lead form extension which is currently in beta get leads from people who submit your forms so we're gonna click on it and now we're gonna see when you come to add to the only option here is campaign right now extension you can either create a new one or use an existing lead form if you already have one created and then we can start creating our extension so the different call-to-action options we have here are learn more get quote apply now sign up contact us subscribe download book now and get offer so there's a lot of different options here and it really depends on what your goals are if you want someone to sign up to your newsletter for example maybe you want to click on sign up here you want people to start getting your newsletter where you can ultimately maybe sell them your products sell them your services if you want someone to get a quote so maybe I'm trying to quote people on my marketing services maybe it's just an insurance quote you can do this and do get quote and it's gonna change this text right here so what you say for this example I'm trying to get people to contact me to provide them PPC advertising services so I'm gonna do contact us here and then extension text you're gonna see extension text shows right up underneath the call to action so we're gonna choose our extension text and I'm gonna enter okay so a few different options of things that we can do so contact us and I can do for PPC management services maybe I want to do something like contact us and just do this as top-rated PPC management so you're gonna see you only get 30 characters here so it's a little bit limiting when it comes to the extension text but it just depends on what you want to sell to people when they do click on your lead form extension so I can do right here contact us top rated PPC management so now we can create our lead form so this is gonna be the next step so after someone clicks through we have our lead form here so we can enter our headline our business name and our description here and then what information do we want to ask for name email phone number and postal code so maybe what I all I want to do is name an email so then I can just email people after they request for us to contact them for PPC advertising services so we're gonna get their information after they enter it here top rated PPC management so under headline here what I'll do is okay so we just set up a sample lead for him you probably want to make it look a little better than this one but we have create your lead form here headline and to your name and email so you can see right here enter your name and email business name is surf side PPC and then we have description don't stress about your PPC advertising campaigns contact surf side PPC and we will help you drive conversions for your business now we can test a couple different lead forms to see what's gonna work best and then I just did name an email here you can do phone number and postal code as well you need to link to the privacy policy on your website and then we have a background image here so a 1200 by 628 image so we just entered our logo here I'd probably want to do something a little bit better here where it's you know contact us for PPC management maybe some different selling points for my business now if we come back over here to the example I showed you in the beginning okay so if we come back over to our example here you're gonna see Google Ads management right here sign up request a free account audit and then when we click through to that you can see this is their image here so this image is better than my image of just having a logo but you just want to have something that's going to be a little bit of a selling point get people to eventually contact you so they don't even have a headline here all they have is their brand name and then they have a description here 76% of PPC ad spend fails produce a single conversion they're asking for my name my phone number and my email and then you can see their privacy policy is linked down here right at the bottom it says disruptive advertising agrees to use your info in accordance with their privacy policy once I click on submit it's gonna give me a confirmation message so I didn't do the submit here for this example but I'll show you the confirmation in the next step okay so so far our lead form state you can see down here at the bottom if we click on extension you can see contact us top-rated PPC management lead form so you can see Surfside PPC and to your name and email don't stress about your PPC advertising campaigns so this is our lead form the last step is the submission message so after someone Scrolls down they click on submit what we need to do is create our form submission message so we're gonna enter a description here a call to action and a call to action URL okay so what I entered here is thanks for contacting surf side PPC for PPC management services we will reach out ASAP view our case studies below to learn more about our work and then if someone clicks here it's gonna go to visit our website and this will be our call to action URL so Surfside PPC comm slash case studies so getting people to learn a little bit more about what our company has to offer and then some of the work that we've done as well now if we come over here to call to action you can see there's none so if you do none there's nothing here you don't have to send people to your website you can also do download so maybe you want someone to go here and you even put download or whatever it is so if you have something that people can download go to your website maybe you could just get people to sign up for your newsletter after they send in their form now if we also come here to call to action I can do visit website maybe I can just send people directly to my YouTube channel and say subscribe to surf side PPC today to learn more about PPC advertising and I can send people to a specific video that will be helpful for them to understand the type of work that I do ok so if we keep scrolling down under here with lead delivery option what you can do is manage your leads with a web hook so you use a web hook to manage your collected leads so this will allow you to connect your lead forms with something like your MailChimp mailing list so then you're able to manage in real time every time someone does fill out your lead forms this is completely optional you can also just download any of the leads you get directly from your Google Ads account which is probably what I would prefer but if you want to manage your collected leads you can enter a web hook URL here and they key so I'm not gonna go over this in the video but what you can do is just do a quick google search for the crm software or platform that you're using so even if I just do one for MailChimp you can see here about webhooks create a web hook in your MailChimp account so you can go through this step-by-step process and set it up directly with your Google Ads account I'm not going to do that at this time now we keep scrolling down you can see some of these different things here you acknowledge and agree that the following terms governor use of lead forms and then you also acknowledge and agree that the following terms govern your use of the lead form webhook so what we're gonna do now is we're all completed with our extension so we have our extension at the top here we have our lead form created here and we have our submission message all set up as well so we'll scroll down and we'll click on save okay so now you can see we have our lead form extension created we can create another one if we want so if we want to test a couple of different lead forms against each other we would want to create another one here this is running at the campaign level so it can run on mobile devices on Android and iOS so we're gonna start getting some clicks some impressions on our lead form hopefully as we start running this a little bit longer again I only use this account for tutorials so I'm not actually gonna have any data here and then as you start getting leads what you can do is just click this link right here download leads and it's gonna automatically download this csv file directly to your computer and that's gonna have all of your leads in there with the information that you're requesting so if you have any questions about using lead form extensions please leave them in the comments section pretty self-explanatory and you can view our example here and just go through the process of creating lead form extensions for your own campaign so you can start driving more leads whether it's people looking for a quote whether it's people looking to book time with you or people trying to contact your business thanks for watching my video today and make sure you subscribe to the Surfside PPC youtube channel