Google Ads Demand Gen Asset Experiments
Demand Gen campaign performance is driven heavily by the visuals you use in your campaigns. Having strong performing images and videos could mean the difference in a campaign that performs well and one that falls short. Google recently released a new experiment type to help give advertisers more control over asset testing and we think it could be really useful for many advertisers. In this video, we run through how to setup a Demand Gen Asset Campaign Experiment and show you how to get one setup in your account.
0:56 - Navigating to the Experiments Manager in Google Ads
1:08 - View of Campai…
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Chapters (9)
0:56
Navigating to the Experiments Manager in Google Ads
1:08
View of Campaign Type Experiments
1:50
Creating the Asset Type Experiment for Demand Gen
2:30
Choosing Your Success Metric
3:33
Selecting a Campaign Then Creating Your Treatment Arm
4:11
Editing the Assets in Your Demand Gen Ads
8:25
Setting the Dates for the Experiment
10:21
Reviewing Performance Stats for Your Live Experiments
13:04
How Changes Will or Won’t Apply Across The Control & Experiment Campaigns
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