Google Ads Countdown Customizer Setup

Key Takeaways

we've already talked about it functions and we have already talked about business data feeds well now I want to talk about another ad customizer and those are countdowns you've probably seen it known as like the ticking clock you see an ad and it says only a couple days left until the sales ends well we can use that within our search ads within Google Ads I'm gonna show you how you can set up countdowns within the platform and how easy it is to build some urgency and try to get more clicks to your website especially if you're running a sale today's video is brought to you by shape an all-in-one PVC budgeting solution that'll allow you to control organize and collaborate on ads banette scale you ready to start saving some time good well then click on the link below and you can learn all about shape once you are in your ad group just start creating a new ad in this example we already have our website entered now let's get our first headline out of the way here I'm just trying to grab some attention letting people know I'm running the biggest shoe sale ever and I want to add an additional component it's gonna capture people's attention and hopefully drive more clicks in the second headline I want to let users know how much time is left in this sale before all the deals are gone and that is where the count down feature comes in so to start any add customizer use the opening curly brace and then we want to choose countdown first you can select when the countdown is going to end in this example I'm just gonna choose a week out from today and if I want to I can even choose the hour and Google gives you the heads up that the hour needs to be chosen in a 24 hour time I want my countdown feature to end on January 18th at 11 p.m. next you have to let Google Ads know when you want the countdown to start as you can see by default countdowns will start 5 days before the end date you can choose to increase the amount or even bring it down to less than that look at your product and what you're trying to sell and the user's intent is there really an urgency to buy a product 10 days out from when the sale ends if the product is that popular yes it may be worthwhile sometimes you may need to shorten that down to just a couple days it's completely up to you you're probably seeing in the example on the side it just says 5 hours this is just a preview of what it could look like depending on what the time is every time I look at testing out a countdown feature the preview just shows you an example of what it could look like not necessarily what it exactly is right now next you get to choose the time zone for the countdown now by default Google is gonna select the add viewers time zone which in the syntax is just a basic countdown feature so this counts down to a specific time that is adjusted to the time zone of the user who is searching and sees your ad if we switch it to an account time zone you see the syntax changes to global countdown this will be the global time consistent with the time zone that you used when you set up your account in my example its central time so with a global countdown if the user sees the ad in Eastern Time and it says three days until the countdown ends or three days until the sale ends someone in Pacific time zone will also see three days until the sale ends and the ad that the user sees is going to be completely dependent on your time zone if you want someone on the Pacific coast to see a different countdown than someone on the East Coast depending on when the sale actually ends you'll want to stick with the ad viewers time zone and then you can select your language by default is gonna choose your account language but you do have the option to switch it up if you choose if everything looks good you can just click apply and then after that if you want to add the additional third headline go ahead you'll need your description the optional second description and then you can save your ad the countdown function will go by day and then if it's less than 24 hours it'll go by the hour and then if it's less than an hour until this countdown feature ends it'll go by the minute and countdown features work in any text ad I've even used countdown features in my description lines for DSA ads where we don't have control over the headlines at all so whether you want to do something fun around a big sale a holiday a special event or you just want to test out new ad copy that you think some of your competitors may not be able to replicate give countdown features a try you may even find success utilizing these with the it functions or the other business data features that we talked about in previous ad examples I've seen in previous experience using these for sales if you're captioning the user in the right moment at the right time this does increase click the race and I have seen an increase in conversion rates as well so give it a shot and let us know in the comments how you've seen it work for you thanks for 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