Google Ads Brand Lists

Brand Lists give advertisers some control on when they can show up for certain branded queries. Now we say some control because Brand Lists aren't available for every campaign type. They also work differently for Inclusions versus Exclusions. We'll show you everything we mean in this video. 0:25 - How to Create a Brand List in Google Ads 1:58 - Confirming You’re Including the Brands You Want 2:51 - Using Brands for Competitor Names 4:02 - Important Things to Know for Brand Inclusions 4:45 - Important Things to Know for Brand Exclusions 5:07 - How to Apply Inclusions & Exclusions in Search Ca…