"Good enough" misconceptions

“My data setup is good enough for now” → a phrase that keeps marketers comfortable… and keeps their AI underperforming 👀 In the era of signal loss and privacy shifts, ‘good enough’ is actually a self-imposed 14% growth tax* on your bottom line. As Kamal Janardhan (Senior PM Director, Google) and Jeff Saurer (CEO, MeasureU) discuss, data strength isn’t a one-time project; it’s a continuous investment of how you make AI work for you. AI isn’t the strategy; it’s the engine that runs on the quality of your signals. Here’s how to tune yours: 📡 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝘀𝗼𝘂𝗿𝗰𝗲𝘀: Stop the…