Facebook Boost Posts Step-By-Step Tutorial and Best Practices

Key Takeaways

all right what's up everyone welcome to the Surfside PPC YouTube channel 10 we going over Facebook boosted posts so how you can boost some of your Facebook posts that you post directly to your page so if you've ever been on Facebook if you run a business page you know that every time you do a new post like the one here subscribe to Surfside PPC YouTube channel from free marketing tutorials and then I have a link here to subscribe I have a carrousel so people can click on any of these URLs and visit my channel and then you'll always see this button here where it's Boost this post to reach more people so what you can do to make this very easy is you just come to the top first you write your posts so you can do an event here you can do a job here you can do an offer if you come into photo and video you can do some of these different options here as well upload photos video create a photo album so I just did a photo carousel so you'll see my post right here and what I'm gonna do right now is just click on boost post okay so the first thing I want to go over is this preview here so you can see desktop newsfeed if we click here again you'll see mobile newsfeed so you can see how your post is gonna look in the different feeds that people are gonna use as they're browsing Facebook through audience what you can do is people you choose through targeting so you can select a new audience and create a new audience here you can do people who like your page so this is a pretty popular option usually if I do ever boost posts I'll just boost it to people who like my page or people who have shown interest in my brand already you can do custom audiences here so any of your retargeting audiences or if you have an email list that you want to send this message out to other wise you can use some of your saved audiences here as well so I have a couple saved audiences one is for a completely different brand but what you can do is create a brand new audience to target people with your boosted post or you could just do something like people who like your page and what I'll do is I'll click on edit and make sure I'm targeting the entire United States okay so I could do people who like my page living in the United States so we can scroll down we can just keep automatic placements on so it'll just show to as many people as possible with this ad objective our ultimate goal is reached so we're just trying to reach as many people as possible with our post so with this what I'm trying to do is get people to see about my youtube channel if they already like my Facebook page and they're not subscribed they'll go through and subscribe and if they are subscribed already maybe they'll just remember to go there and see some of my new videos I'm sending people directly to this page so they're gonna be able to see some of my new videos here if they come here they can quickly and easily subscribe if they're already signed into their Google account so a pretty simple way to drive some more subscribers to my YouTube page so I'm gonna come back over here so next is duration and budget so let's just say I do ten days thirty two dollar budget it's gonna spend this thirty two dollar budget over the next ten days I can increase this budget if I want so if I want to do something like fifty dollars you can see I will spend five dollars per day this ad will run for ten days ending on August 19th so you can update the end date here as well we can scroll down you can track conversions using your pixel so it's not gonna optimize for conversions on our website but if they do happen we are able to tell if they can be tied back to this advertisement now we're not tracking any conversions on YouTube at all I'm not able to actually track my subscribe button back into Facebook ads but if I were sending traffic to my Surfside PPC page I can maybe track every time someone does convert on my website with account it's gonna be in my Surfside PPC ad account so for payment method it'll usually just show your payment method here I guess I have a seven cent ad coupon it's probably just a credit from a past advertising campaign so essentially they'll spend the seven cents and then it'll start charging my primary payment method which which is just a credit card so now all I need to do is click on boost here and it's gonna boost this post for me now once you do that if I come over to my Facebook Ads manager for surf side PPC so that's where I publish my boosted posts if we come over there and you refresh the page you're gonna see our posts right here so you can see subscribe to the Surfside PPC youtube channel if I click it so it has this one ad set here and if we click on and it'll just have this post so you can see all of your metrics here as they start to come in and you can see I just have my post right here so if I click on edit you can see my post right here so it's surf side PPC and it's gonna say subscribe to the Surfside PPC youtube channel for free marketing tutorials subscribe here so essentially I'm trying to get people to click through to my youtube channel and I'll be able to run this advertisement for the next ten days it'll spend five dollars per day and it will just get more people to see this post specifically the people who already like my Facebook page now another thing that you're able to do is we have this campaign here now where we're boosting this post we're spending $50 for this individual ad set is if we come back over to our ad sets here so we're just looking at the ad set that we created so in this one we're targeting anybody who likes our Facebook page what we can do is click on duplicate here it's gonna duplicate this ad set and I can do original campaign click on duplicate and now what you can see is it's created a brand new ad set here so what I can do is just I can rename this ad set if I want so what I'll do is I'll just do digital marketing interests so we're gonna keep scrolling down here you can see budget and schedule so we're just spending $50 in this ad set as well so now if we do this we're gonna spend a total of $100 it'll spend until August 19th don't worry about the error here we keep scrolling down we can create a brand new audience if we already have a saved audience we can just come in here let's just say I want to target this digital marketing audience so I'm targeting people in United States 18 to 65 plus with interests in digital marketing now I can just come in here and click on edit and maybe what I want to do is say okay since most people who are watching my videos just based on my analytics are between the ages of 24 and 40 let's just say I just want to target people between 24 and 40 will do digital marketing and maybe we'll narrow our audience and people must also match so YouTube as an interest so we're targeting anybody with an interest in digital marketing who also matched YouTube so it's a pretty big potential reach here we could narrow it down a little bit more but we'll keep it like that now what we might want to do under connections here is exclude people who like our page since we're already targeting them in our other ad set and we'll click as update we can save this as a new audience but I'll just click on update for right now okay click on done so now we have the interest digital marketing and also YouTube 24 to 40 living in the United States so that's really all we need to do we can just keep it as automatic placements and it's optimization will be for link clicks we don't have to worry about anything else we can just click on publish here okay so we got everything published here so now we're running a couple different ad sets so if we just click on the X over here we can see digital marketing interests maybe this one what we want to do is surf side PPC page likes and I can target people who like my Instagram page people who have interacted with my page and different things like that so you can target a lot of different audiences if you want with your boosted post now there's one other way to actually boost posts as well as you can just go through and create a brand new campaign rather than going to your Facebook page and clicking boosted post here and you're gonna see right here I boosted today by Cory Frank Oski people reached zero result zero because it's still in review now we'll start to get some metrics here as it starts to run for a little bit but we can come over here to ads manager and one other thing I want to show you is if we come over to campaigns we'll just unselect this one here you can also come in to create to create a new campaign and what you would do is you would click on reach here so you scroll down we'll just keep it as reach you can create a split test you can do campaign budget optimization usually I would do that but I just want to show you this really quick so we can click on continue here you can set up your ad set so our facebook page will be Surfside PPC you would want to make sure you're using a targeted audience but i just want to show you this pretty quickly keep scrolling down automatic placements our optimization will be reach keep scrolling down click on continue and then what you can do here is with reach you can just click on use existing post here so if we click on use existing post you can see we have our facebook page Surfside PPC you just select a post right here so we can select it and then you can just select any of the posts that you've done and you can start boosting that to people as well so it's essentially the same thing you're just trying to reach more people with your post so I could say subscribe to the Surfside PPC youtube channel click on continue and we keep scrolling down you can see it's the same exact post here keeps going down and we can just click on confirm and that would launch a very similar campaign as well if you don't want to go through the other process but once you come over to your page and you do click on boost post and you choose your targeting it will just publish it directly to ads manager so you can just monitor and manage everything in there as well so a couple different ways to boost some of your posts get more people to see your Facebook posts so if you spend a lot of time here you come in and you create an it's an experience you want more people to see that you can boost that such as something that you're able to do same with creating a slideshow maybe you just upload a new video and you want more people to see it or you have an event that you want to promote so there's a lot of different options there when it comes to boosting posts you're not gonna be able to track conversions as well using this method but it can be very useful especially for something if there's something new that you want to promote to people you're not too worried about driving conversions if you have new products maybe you're offering a new job or something from your company and you just want to reach as many people as possible boosting posts is a great way to do that so if you have any questions leave them in the comment section thanks for watching my videos today and make sure you subscribe to the Surfside PPC youtube channel just a quick note if you haven't already make sure you sign up for our newsletter we're gonna be coming out with a lot of new content a lot of its just gonna be geared around pay-per-click advertising marketing how to grow your website traffic and how to continue to grow your business so you can keep driving more and more people to your website so you can keep driving more leads more revenue and more sales so thank you for watching all of our videos if you want to sign up for our newsletter go to Surfside PPC comm slash newsletter i'm never gonna sell to you i'm just gonna share my content with you so that you can learn more about growing your business with online marketing thanks again for watching my videos