Facebook Ads Targeting Options in 2023
The Meta Ads platform has some of the most robust targeting options in the self-serve ad space. Whether you're new to Facebook Ads or just haven't browsed in a while, it's always good to get an idea of what all is possible before launching your campaigns. In this video, we'll walk you through all of the available targeting options on the Facebook Ads platform so you can start testing them out in your account.
This video is sponsored by our friends at Opteo. Opteo is offering Paid Media Pros viewers an extended 60-day free trial. Check it out here. https://opteo.com/pmp
1:27 - Start of Build…
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Chapters (15)
1:27
Start of Building a New Campaign in Facebook Ads
1:57
Navigating to the Ad Set Level for Targeting Options
2:27
Quick Note About Advantage+ Audience Targeting
2:51
Leveraging Original Audience Options in Facebook Ads
3:36
Starting with Location Targeting Options in Facebook Ads
5:25
Age, Gender, and Language Targeting Settings in Meta Ads
6:49
Detailed Targeting Options for Demographics, Interests, & Behaviors
8:29
Using Facebook’s Suggested Targeting Options for Detailed Targeting
8:53
The Best Way We’ve Found to Find Detailed Targeting Settings in Facebook
10:14
Excluding Users Based on Detailed Targeting Options
10:36
Advantage Detailed Targeting Check Box & How It Works
11:11
Beginning of Custom Audience Targeting Options & Navigating to the Audience Ma
12:03
Creating a New Custom Audience in Facebook Ads & What Lists You Can Make
13:00
How to Create Facebook Lookalike Audiences & Their Settings
15:28
Applying Custom Audiences to Campaigns As Targeting or Exclusions
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