Facebook Ads Dynamic Creative For Image Ads Tutorial

Key Takeaways

all right what's up everyone welcome to the Surfside PPC youtube channel today I'm gonna be going over Facebook Ads dynamic creative so I really like using dynamic created when I'm using Facebook Ads today I'm gonna be going over how to use it specifically for image ads so I'm gonna have a follow-up video for how to use it for your video advertisements on Facebook but for right now I just want to go over the image ad version so a lot of people are running image ads so it makes it a lot easier to kind of show this example so what we're gonna do is start here in ads manager you're gonna see our campaigns listed here what we can do is click on create now you might see a screen that looks like this so this is quick creation they might show you a prompt of whether or not you want to use guided creation or quick creation so what I recommend doing is using guided creation so now you're gonna see a screen that looks like this so it's gonna say create a new campaign and choose your objective so you can use dynamic creative for a lot of different marketing objectives if you followed me long enough you know the main objective I really use is conversions so if we click on conversions here it's gonna say campaign name create split test I generally do campaign budget optimization here so that optimizes your budget across ad sets so I would click on this and then what you would do is set a campaign budget so whether it's a daily budget or a lifetime budget either or works and campaign bid strategy I would use lowest cost so let's just say for example for this campaign I'm trying to sell a marketing course um so this is for search side PPC so let's just say I want to reach people on Facebook and I want to sell them my marketing course so my campaign name would be conversions we can click on continue' here okay so we would start by creating our first ad set so I'm not gonna rename this ad set I'm not really too focused on creating a campaign here I just want to go over a dynamic creative so what you can see here is provide individual assets like images and headlines and automatically generate optimized creative combinations for your audience so if we click on learn more real quick it'll show this over to the right-hand side so what you can see is dynamic creative doesn't work with dynamic language optimization or asset customization basically what it does is you upload a bunch of images you create a bunch of headlines you create a bunch of descriptions and Facebook is automatically going to use those combinations to serve different advertisements to your customers whichever advertisements work the best they're gonna continue to serve to your customers so in the past he used to have to create tons of different advertisements so in one single ad set you might have had 10 advertisements with dynamic creative you're able to create basically one advertisement and set up a bunch of different images headlines descriptions and Facebook is going to continue to serve the best performing options so it's very similar to responsive search ads if you're familiar with Google ads so I'm gonna get rid of this for right now and as you're setting up your campaign if you come into the ad set generally they'll show a conversion here or whatever the goal is that you're trying to accomplish for your campaign so obviously we selected a conversion as our objective so it's showing conversion here so you definitely want to optimize for your conversion we've had a bunch of videos where we've gone over how to set up your Facebook pixel and how to set up conversion tracking on Facebook Ads so the next thing you want to do is under dynamic creative is you want to select on so now it's gonna say you can upload individual assets it's gonna say the same exact thing pretty much down here says some settings like send a messenger are not available yet so my assumption is they're gonna continue to roll this out on every single type of campaign that you can run as far as I know it's available pretty much across most campaigns so if you don't see this here then it's just not available yet for the campaign objective that you've chosen so then you would set up your audience you can scroll down a little bit you can edit your placements if you want to you can set your budget and scheduling so optimization for a delivery would be conversions cost control lowest cost so you can schedule your campaign set your conversion window and next you would want to click on continue and this is when you can start setting up your advertisements so now you can see ad name default name is gonna be conversions and then you choose your Facebook page here and then it's gonna say format dynamic creative is enabled multiple ads will automatically be generated using your individual creative assets so you can take the tour right here so if I click on take tour it's pretty quick so it's just gonna say upload your assets provide your individual creative assets like images and headlines you should feel comfortable automatically mixing and matching all these assets together it's gonna say deliver multiple ad variations and last but not least learn what works for your audience so close so it's very simple or there now you can upload up to ten images videos or slideshows so I'm just gonna show images for right now I just have five images I'm gonna upload you might as well add all ten images if you can there's really no downside to adding 10 total images but what you really want is to make sure you're using images that are really visual and really are gonna paint the picture of what it is you're promoting so I'm gonna upload my images right now as you can see over image recommendations the size recommendation is 1080 by 1080 with a crop one by one file type jpg or PNG and as always little or no overlaid text on your advertisement so we'll click on upload images on an upload mine okay so my images are uploaded here I'll go through all of them just so you can see what they look like now you can also go to browse library and choose images that you've used in the past the main thing is they're recommending one by one as far as the crop so you want to make sure you're selecting square images or images that are gonna be large enough that you can use a square for them so this one right here is 13 50 by 707 if I click on it click on continue' it should be good enough to use but what you're gonna have to do is come over here and crop it and then make sure you just have the right squared shown in the image here so I could just do square one by one click on apply changes so now I have six total advertisements here even though it's 707 by 707 that's fine it's still gonna run in facebook ads just fine now I'll show you my other images real quick so let's say I'm trying to sell a marketing course so basically what I'm trying to sell is growth I'm trying to show people that with this marketing course you can basically earn more money for your business so I'm trying to use very visual advertisements something like this click on apply changes over here so growth so obviously it's little or no overlay text so if something like this is just fine at the main thing that Facebook Ads is trying to keep people from doing is having tons of text kind of written all over an image but something like growth like this it works well with the image and it will run well well right in the facebook ads newsfeed and all of their feeds so we can click on apply changes here um so you can see some of the other advertisements so basically just a graph going up I've shown some of these other images in the past so this just looks like kind of similar to a Google Analytics screen just like some analytics data and same with over here some growth on the computer so pretty simple so now we have six images uploaded so now we can do is come down here to the bottom and what we can do is first enter the website URL we want to promote I generally start there and what I like to do personally is build a URL parameter so that allows me to track my campaigns into Google Analytics so I can come here to website URL we'll just say Surfside PPC comm and let's just say Google Ads so let's say I'm selling a marketing course for Google Ads whatever it is it really doesn't matter I'm not actually selling this I'm just doing this for the sake of this tutorial so campaign source so it's gonna say to identify the source of traffic so Facebook Instagram wherever you're kind of trying to drive traffic from so for this I would just use Facebook campaign medium so medium is gonna be banner email Facebook feed Instagram story so I can just do image banner whatever you want to use so I'll just use banner since that's what I have here campaign name so what you can do here is just select a dynamic parameter so we'll just select campaign name here campaign content so you can use this to differentiate ads you can also use it to differentiate your ad sets so under campaign content maybe you just want to do ad set name Sentinel show some of the different ad sets and where you're driving traffic from so that's all you really need to do to set up a URL parameter and then you can track your campaigns into Google Analytics and I'll show you that in a little bit so we can click on apply here so now we have our website URL setup this is gonna be the URL that we use for every single advertisement so we don't need to set up different URLs for each ad so now text so just to show where some of this text shows up so if we click on text under headline I'll show where this shows up just put it in headline so you'll see it over to the right-hand side here okay so you can see right here so our page surf side PPC text is gonna show up above the image right up at the top here so anything you enter under text and you have one out of five options here and if we just scroll over you can see each with a maximum of 1024 characters I generally keep it short and sweet you don't need to put a ton of text here but you can increase it if you really want to show a lot of different things about what it is you're trying to promote headlines so headline is gonna show right here you generally want something very descriptive in the first few words for headlines it does get cut off on some of the different news feeds especially like the mobile news feed now we scroll down here there's call-to-action so you can see call to action right there display link so display link is gonna show up right there and then news feed link description so your news feed link description is gonna show up right at the bottom here where it says check out our Google Ads course so that's probably pulling in dynamically from our website so if we come to the top here with text let's start entering some text here you definitely want to use all five options when it comes to text and when it comes to headlines and when it comes to news feed link descriptions so we'll come to the top here you can see text so let's just do something like okay so for the first one we'll just do the Surfside PPC marketing course will help you grow your business in 2019 so something pretty simple we can click on add you can try a bunch of different text options here so what I would recommend doing is making sure you're using really unique text so I wouldn't do something like you know grow your business with the Surfside PPC marketing course in 2019 it's so similar to that first one so really what you want to do is make sure you're highlighting different things about your course so maybe I say something like for $49 okay so I entered a couple more here so now you can see the Surfside PPC marketing course will help you grow your business in 2019 so the second one for $49 so maybe you want to incorporate price here purchase our marketing course and drive more relevant traffic to your business website number three increase leads and drive sales using the top SEO and PPC strategies so these are just some of the types of text options you want to use you really want to highlight whatever it is you're trying to promote so it really depends on what you're promoting if you're promoting specific products if you're trying to send people to maybe an e-commerce website you want to make sure you're highlighting the benefits that people are gonna get if they click through to your advertisement people are constantly scrolling through their Facebook newsfeed so you really want text that's gonna stand out and get people to click on it so I could do something like grow your small business okay so I've added a couple more here so grow your small business and the next week with our small business marketing course so create some urgency for people you're running a limited time promotion you could put that here in the text so anything at the top here you want to make sure you're really highlighting maybe pricing any promotion that you have and some of the different benefits that people are gonna get by purchasing your products and services or just signing up for your newsletter whatever it is you're trying to promote so last but not least I did drive targeted traffic to your website with ease and increase your business revenue in 2019 so now I have five different text options up at the top here and basically I'm just trying to promote this business marketing course for people and when I'm targeting people I can also make sure that I'm targeting audiences that are gonna be interested in the text that I'm putting up here interested in my website URL and interested in my headline so obviously I put Google Ads here I would probably do something like online marketing course if I was actually selling this I'm not selling anything at this time so really just trying to create videos for people who are interested in learning more about marketing so for me I could just do something like subscribe to the Surfside PPC YouTube channel subscribe to my newsletter and get XYZ so whatever it is you really want to promote that and show that in the text now you can use some longer form text here I generally keep things pretty short but you can continue to add more characters and just see what people are gonna you click on the most and what's gonna help you drive the most conversions for your business so now under headlines you have one out of five options here it's showing so let's just do something like online marketing course grow your small business okay so now I have five different headlines so headlines I've done online marketing course grow your small business top twenty nineteen marketing strategies small business marketing for beginners and Surfside PPC marketing course if you really just want to focus on people learning more about your individual marketing course you could just do a couple headlines here so I could just do Surfside PPC marketing course marketing course by Surfside PPC you know online marketing strategies by Surfside PPC so you can try to use some of those different options there when you're creating a headline I try to just promote whatever it is my product or services that I'm trying to get people to learn about I'll just create some different headlines they're going to be similar to that things are gonna incur people to click through to my landing page so increase leads and drive sales using the top SEO and PPC strategies so small business marketing for beginners and you would have learned more here so you definitely want to choose a call to action that's gonna be the best for whatever it is you're promoting so for this for example I would do either sign up or shop now so if I click on sign up you could just see right here so we'll look at it so you can see top 20:19 marketing strategies sign up so then when people get to the page you want to make sure it's really geared towards them signing up for your marketing course otherwise what you can do is if you're just selling a one marketing course maybe it's a video series or something like that you can do watch more you can do SHOP NOW whichever is gonna be the best call to action for you is the one you want to make sure you're using you can also just use learn more so that's obviously a popular one but out if I'm trying to sell something I generally try to use the word shop here so people haven't understanding that they're gonna have to spend some money in order to get access to my online marketing course so either sign up or shop now would probably work best for this type of campaign so we'll keep scrolling down here a little bit and the last but not least is news feed link descriptions so you get 0 out of 5 options now one thing I don't think I went through is how many characters you get for headlines so you get 255 characters so you can create some pretty long headlines but they're gonna end up being cut off in some of the different types of ad placements available through Facebook Ads through Instagram ads so I generally keep this shorter as well I'm using a ton of text in my experience doesn't always work that well it can work at the top here so if you kind of describe maybe a lot of different things that are gonna be beneficial to people if they do use your products and services you can create some longer descriptor text at the top here you can create some longer news for you link descriptions at the bottom here but I generally keep things pretty short as I said just recently so display links so i will use display links sometimes so if i do surf side PPC comm and right now i have google ads so you could do something like that some people know if they just go directly to that URL they're gonna see it maybe I can do service on PPC comm slash marketing and make sure that this page is either redirecting directly to my page or that it's being sent to a page that's going to promote this product well you never know people might type in some of these different display URLs here so you want to make sure you're using something that's gonna be useful and relevant to whatever it is you're promoting so now we have news feed link descriptions here so we have five options so I can enter some news feed link descriptions here so again you just want to make sure you're really highlighting whatever it is you're promoting so okay so I've added some news feed link descriptions as you can see in some of the ad placements it's gonna end up being cut off here so you can see I just put our online marketing course help you grow your small business the Surfside PPC online marketing course is geared towards beginners who want to grow their website traffic so some different news feed link descriptions and the way dynamic creative is gonna work is Facebook is gonna come in they're gonna select one of your text options up at the top here you keep scrolling down they're gonna use your website URL they're gonna select one of your headlines here they're gonna use your call-to-action and they're gonna select one of your news feed link descriptions and then if we scroll all the way to the top they're gonna select one of the images or videos that you've uploaded so dynamic creative is gonna continue to test all of these different options and as they figure out what's gonna drive the best results for your business you can continue to serve those advertisements and you don't really have to do anything you're basically giving the tools to Facebook to test all of your advertisements now facebook says this doesn't replace the split test that you can run with their campaigns but I think in terms of creating advertisements if you upload a dynamic creative ad just like this one and maybe you want to create another one as well so you can add more images you can add more text you can add more headlines you can add more news feed link descriptions and if you continue to kind of test all of these things I think it is a great way to split test your advertisements now you can upload multiple advertisements and split test them as well but as you continue to serve these ads you can learn what's gonna work the best for your business so now all we need to do is we'll come down here and we can click on confirm okay and then as you can see here we have our campaign so if we click on the campaign you can see the ad set that we just created if we click on the ad set you can see we have this dynamic ad created if we click on edit you can see right here we scroll to the bottom so we have all these different advertisements here we have the different text here we have different website URL we have different headlines running so that's pretty much how you set up dynamic creative it's pretty easy to set up just make sure you select it as you're going through your ad set and then as you create your campaign you can upload multiple images and create dynamic creative so now you might be interested in how to know how some of your a different dynamic creative actually performed so what you can do is go into your campaign click on your ad set and when you go into your ads so this is a dynamic ad right here you can see it's just gonna say business interests ad one even though it's creating multiple advertisements so what you want to do is under columns go to performance and then under break down you want to do by dynamic creative asset so you can do combination you could do image video and slideshow so if we come to image video and slideshow it's gonna show the different images that we used and then it's gonna show the results for each and of an individual image so you can see which images actually perform the best for you you can break down by text so you can see which text performs the best for you so if we see right here results this one drove the most conversions at the lowest cost so you can see get our free video in eBook when you sign up for our newsletter so just some different ways to kind of break down your dynamic creative and see what works best for you and all you need to do is click on your campaign click on your ad set as you start getting some results and you can see what works best so then you can use that in some of your follow up campaigns and continue to improve performance so thanks for watching my video today and make sure you subscribe to the Surfside PBC youtube channel