Does Google Know Who You Are?

Key Takeaways

does Google know who you are if you're established as an entity it might be able to entity SEO is all about optimizing your content for search engines using entities rather than just keywords entities are specific identifiable things or concepts like people places Brands and so on for example if you search who sang all the way up a certain New York rapper comes up even without naming him Google has been able to associate that song with the rapper fatjo Google has moved Beyond keywords to understand the entity and the context of keyword groupings so how can you use entities in SEO entities mean you don't need to hyper Target keywords in order to rank you can build wider contextual relevance and Google will still be able to associate you with the concept that you're trying to rank for you can also establish your brand and staff as entities via brand work bios and more to build your topical Authority develop properly entities can help you and your clients establish wider topical dominance