Data-Driven Decisions for Product Managers

Coursera · Beginner ·📋 Product Management ·6d ago
How do product managers decide which features to build? In this lecture, explore how data-driven decision-making helps product managers prioritize features, evaluate opportunities, and guide product strategy. Learn how entry-level product managers use user feedback, analytics, and market research to make informed decisions. You’ll also see how collaboration with engineers, data scientists, and stakeholders helps interpret insights, run experiments like A/B tests, and align product choices with business goals. This video is part of the *Xbox Product Manager Professional Certificate* on Course…
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Chapters (9)

Introduction to Data-Driven Product Decisions
0:34 What Entry-Level Product Managers Decide
0:49 Example Scenario: Choosing the Right Feature
1:26 Using Data to Prioritize Product Features
2:07 Why Collaboration Matters in Decision-Making
2:48 Real-World Scenario: Solving User Pain Points
3:44 Finding Growth Opportunities with Data
4:15 Running Experiments and A/B Testing
4:47 Building Trust with Data-Driven Decisions
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