Content maintenance: strategy | SEO copywriting

This video about content maintenance is part of the online SEO copywriting training. Learn more about writing and optimizing for the web in our online course at https://yoa.st/3uu. This course includes reading materials and quizzes. ► About this video Producing great content is really awesome, but it’s not enough. You have to maintain your content too! On a website, some information is bound to become outdated or stale. This means that you need to put effort into keeping it relevant and fresh for visitors. In this video, we’re going to explore what you need to be aware of when it comes to maintaining your content, and how you can strategize your content maintenance. 👍Did you enjoy this video? Don’t forget to click the like button! #ContentMaintenance #SEOcopywriting #YoastSEOacademy #KeywordCannibalization #Yoast ► Items discussed in this video 00:00 - Introduction 00:41 - SEO risk 1: stale/outdated content 01:26 - SEO risk 2: keyword cannibalization 03:04 - 4 steps to content maintenance 03:45 - step 1: audit the content on your site 05:07 - step 2: analyze the performance of your content 06:39 - step 3: decide which content you want to update, delete, or merge 07:20 - step 4: act 08:24 - stale cornerstone content filter 09:04 - conclusion ► What should you watch next? Do you want to know more about the readability of your text? Check out this video: https://youtu.be/bWeHk85dDoE Or watch one of our videos about: ‣ Transition words: https://youtu.be/rStygfjAjUU ‣ Subheadings: https://youtu.be/5z5Z3uTE2uQ ‣ The passive voice: https://youtu.be/qflDTJvTE9c ► About the SEO copywriting training If your web text is well-written and optimized for your visitors and search engines, you’re more likely to rank higher in Google! With the SEO copywriting training you will learn how to do that. After this training: - Your texts will be a breeze to read. Your audience reaches the end of every page without any effort! - You’ll write faster and rank higher because you kn