5 Digital Marketing Trends You Need To Know In 2022

Here are the key digital marketing trends for 2022 and how to leverage them to improve yours or your client’s digital presence this year. Which trends will you be watching for 2022? Let us know in the comments 👇 _________ TIMESTAMPS 00:00 Intro 00:40 Bye-Bye Third Party Data Tracking 02:50 Social Listening 04:17 Conversational Marketing 05:26 Focusing On Fewer Channels 06:56 Video Content 08:03 Outro _________ Here are the top 5 digital marketing trends that you need to watch for 2022. 1) Third-Party Data Tracking The first digital marketing trend is us saying goodbye to third party data. As digital content and ads are heavily influenced by data, this poses an insight issue for marketers. You need to turn your focus back to lookalike audiences, to first-party data and start taking advantage of unaffected platforms. 2) Social Listening Social listening is a process of using automated tools to monitor your brand’s online social media presence. Not only can you monitor your own brand’s presence with social listening tools but they can help you improve and evolve your marketing communications. The insight from this digital marketing trend will be invaluable this year. 3) Conversational Marketing Our next digital marketing trend for 2022 is conversational marketing. Marketers will be looking for ways to incorporate humour into their content and social posts in a way that aims to soften the tone of voice. 4) Focusing on Fewer Channels We've already seen a few brands targeting their resources on the channels that best reflect their brand values. It’s probably not the last we’ll see of companies taking a more minimalist approach to their digital marketing so it’ll be interesting to see this trend unfold throughout the year. 5) Video Content Next on our list is one we’ve taken from our recent 2022 SEO trends video because we think it’s impossible to ignore: video content. Our love affair with video is certainly not over. From TikTok to YouTube Shorts to Instagram