2025 SEO Year in Review: Preparing for Google’s 2026 AI Search | Dec 2025 SEO Update
Is your site ready for the shift from ranking to retrieval? Join Carolyn Shelby and Alex Moss for the 2025 SEO Year-in-Review and a deep dive into the December Google Core Update.
Topics:
00:00 - Introduction
03:28 - 2025 SEO year in review
22:17 - Google brings Gemini 3 to Search’s AI Mode
26:20 - Google ads in AI Mode results in the wild
28:29 - Mueller: Background video loading unlikely to affect SEO
29:52 - Leak confirms OpenAI is preparing ads on ChatGPT for public roll out
32:30 - OpenAI declares ‘code red’ to improve ChatGPT amid Google competition
34:24 - Google officially tes…
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Chapters (16)
Introduction
3:28
2025 SEO year in review
22:17
Google brings Gemini 3 to Search’s AI Mode
26:20
Google ads in AI Mode results in the wild
28:29
Mueller: Background video loading unlikely to affect SEO
29:52
Leak confirms OpenAI is preparing ads on ChatGPT for public roll out
32:30
OpenAI declares ‘code red’ to improve ChatGPT amid Google competition
34:24
Google officially tests blending AI Mode into AI Overviews
36:13
Google adds LLMs.txt to Search Developer Docs Portal
38:47
Search Console introduces new AI-powered configuration
40:03
Introducing social channels in Search Console
42:48
Supporting the web with new features and partnerships
47:37
Shopify release new free plugin to emulate buyer behaviour
49:40
also in the news…
52:20
Yoast news
53:55
Q&A
Playlist
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